Energetica India Magazine May - June 2026

Head – Digital Marketing IB Solar AAKSHI MAHAJAN Q IB Solar operates across multiple international markets. How do you tailor your marketing strategies to address regional differences in solar adoption, customer behaviour, and policy landscapes? Aakshi Mahajan: At IB Solar, we understand that every market has its own energy priorities, regulatory framework, and customer expectations. Our approach is therefore highly localised while maintaining a consistent global brand iden- tity. In emerging markets, our communication focuses on energy accessibility, affordability, and long-term reliability, whereas in mature markets, the emphasis shifts towards technologi- cal innovation, efficiency, and sustainability metrics. We also closely monitor regional policy developments, government incentives, and renewable energy targets to align our offer- ings and messaging accordingly. Customer behaviour also varies significantly across geog - raphies. In some regions, decision-making is price-driven, while in others it is strongly influenced by performance guarantees. By combining local market insights with digital outreach and strong partner networks, we ensure that our solutions remain relevant and impactful across all the mar- kets we serve. Q With India emerging as a key solar manufacturing hub, how is IB Solar leveraging this shift in its global branding to strengthen its international presence? Aakshi Mahajan: India’s emergence as a global solar man- ufacturing hub has created tremendous opportunities for companies like IB Solar. We see this transition not only as a manufacturing advantage but also as a branding opportu- nity that reflects quality, reliability, and innovation coming from India. IB Solar is leveraging India’s growing reputation in renew- able energy manufacturing by strengthening our positioning as a trusted and technologically advanced solar solutions provider. Our focus on advanced module technologies, quali - ty assurance, and scalable production capabilities enables us to compete confidently in international markets. Under the leadership of S.K. Mahajan, IB Solar has contin- ued to strengthen its global presence. Recently, we were hon- oured with the prestigious ‘Incredible Inc. 50’ Award by the U.S. India SME Council. It reflects IB Solar’s international footprint and commitment. Q The solar industry is witnessing rapid technological ad- vancements. Which emerging solar technologies do you believe are most transformative for the industry today? Aakshi Mahajan: The solar industry is evolving at an un- precedented pace, and several technologies are shaping the future of renewable energy. Among the most transforma- tive are N-Type TOPCon and HJT technologies, which are significantly improving module efficiency, energy yield, and long-term performance. Battery Energy Storage Systems (BESS) are also emerging as a game-changing technology for the sector. As renewable I B Solar’s integrated EPC and turnkey approach is one of its strongest differentiators. Customers today are looking for reliable partners who can deliver end-to-end solutions rather than fragmented services, said Aakshi Ma- hajan, Head – Digital Marketing, IB Solar, in an interview with Energetica India. 20 energetica INDIA- May-June_2026 INTERVIEW