Energetica India Magazine -October 2020

Internet-connected smart devices such as smart bulbs, plugs, video doorbells and others for a variety of reasons: conve- nience, comfort, safety and greater control over their electricity consumption. Currently, zunpulse is the only brand of smart home devic- es available in India that allows control of different products through a single mobile app. Our one app for zunpulse can take care of all connected home appliances. It also offers a wide range of smart devices for both residential and commer- cial use. The company said it has already received bookings for over 50,000 zunpulse devices from residential complexes, offices, co-living and co-working spaces, restaurants, hotels and hospitals. Start-up Ecosystem Challenges: Challenges are inevitable for any start-up. In our case, we are creating a category of home-tech products and services for home-owners, which by definition is a hard business to build. We had to educate the customers rather than sell to them. We have assembled the best talent for the team when being boot- strapped for the first two years, created a trustworthy and scal - able distribution network of supply when the MOU’s and words of vendors didn’t mean a lot at a really small scale and at the same time ensured positive unit economics. Lack of single window approval for net metering and govern- ment subsidies is one big issue which is a bit out of our hands - takes too much time and resource and hits our customer sat- isfaction scores negatively. Expectation from Government: Government subsidy has helped customers warm up to the concept of solar and take up solar installations for their homes. We are also a Startup India empanelled company, which helps us if we need advice on anything such as understanding new government policies. If multiple processes are done with and single approval is brought, that will open up new startups to come in the energy space. New Set Targets: We want to put solar installations on the roofs of one million home-owners in the next five years, bring IoT tech to these customers, and save them money. With our zunpulse range, we are currently focussed on helping public places including offices, hotels and restaurants resume their operations with full precautions and offer a robust con- tactless existence through our smart IoT devices. We will soon launch another brand Zunpure and the aim is to monitor water usage effectively, reducing water bill and wast- age, which is already a big concern in most parts of the coun- try. - Manu Tayal Emerging Innovators 34 energetica INDIA- October_2020