Century LED, a futuristic lighting solutions provider headquartered in Kolkata, has unveiled its flagship brand offering–MAGIK, an exclusive range LED lights that will transform spaces into desirable homes.
The brand will include a portfolio of products within a price range of INR 70 to INR 20000, which will include bulbs , candles and Domes; Battens and Tubes, panels – surface , recessed and tiles; down-lighters, spot lights; Bulk Heads, Ceiling Lights, Flood Lights and Street Lights.
Each Product in our range is carefully crafted and designed to cater to the consumer’s every need. With easy to fit products that come in varied shapes and sizes, each product seamlessly finds its place at homes, offices, commercial space.
The cutting edge LED lighting technology of MAGIK promises to create desirable spaces. With the brand philosophy of “Performance that delights”, MAGIK has the potential to make its mark in the cluttered LED lighting market with the breakthrough after sales service innovation that the brand offers.
The brand / range offers the following USPs:
· 2 years replacement guarantee
· Near Zero maintenance
· Pre-tested lumen
· Over 200 SKU’s in the range
· Free replacement on site
· Lighting Consultancy
Speaking on the occasion, Mr. Anirudh Kajaria, Business Head of Century LED said, “We aim to break through in this cluttered LED lights market through our cutting edge technology and well researched products. We intend to provide the best after sales service in the category with direct consumer touch points and minimum hassles. Backed by a team of experts with years of experience in the lighting market and our highly equipped manufacturing facility, we are confident of a service that will delight our customers. ”
MAGIK will be manufactured at a state of the art plant, spread out over an area of 60000sq ft near Howrah with initial installed capacity of about 10 mn units pa and will be a perfect example of Make in India. Century LED has invested over INR 45 cr. in the plant to ensure good quality manufacturing standards of the products and to make them in line with the best global brands in the product category. We are committed to Quality Maintenance and R&D to ensure technologically evolved products.
The brand will target customers who are aesthetically inclined and are inspired by global lighting and décor trends. MAGIK will provide the best lighting experience that will recreate their imagination in their living spaces ensuring minimum hassle for the buyers.
MAGIK is available in the Eastern and Western markets of India and will be rolled out nationally by end financial year 2016-2017.The brand is supported by a strong network of dealers and distributors.
Some Important facts:
· Investment size: INR 45 cr
· Manufacturing unit area: 60000 sq ft at Howrah
· Capacity of the unit: Initial Installed capacity of about 10mn units pa
Range of products available: bulbs , candles and Domes; Battens and Tubes, panels – surface , recessed and tiles; down-lighters, spot lights; Bulk Heads, Ceiling Lights, Flood Lights and Street Lights.
· Price Range: INR 70 to INR 20000 (MRP)
· Availability: pan India by the end of the financial year 2016 - 2017
News published on 30 / 09 / 2016 by Rashmi Nargundkar