Interview: Vikas Singh

General Manager-Global Business at Yingkou Jinchen Machinery Co. Ltd.

Jinchen Machinery: Advance Technology ll Will Come at a Premium Price!

November 02, 2023. By News Bureau

Jinchen India is committed to providing its customers with the most advanced solar technology, and has recently reviewed its plan to cater to the growing demand in India. As part of this review, Jinchen has made significant changes to its strategy, one of which includes a slight machine price hike, shares Vikas Singh, General Manager-Global Business at Yingkou Jinchen Machinery Co. Ltd. in an interview with Energetica India.

Que: Share an overview of Jinchen Machinery and its market share as a major player in the Indian photovoltaic solar cell & module manufacturing equipment industry.

Ans: Jinchen Machinery is a well-established name in the Indian photovoltaic solar module manufacturing equipment industry. We have been catering to the renewable energy sector for over a decade and have emerged as a major player in the market. Our journey began with a vision to contribute towards a greener future and we have been continuously pushing the boundaries of innovation and technology to make renewable energy a feasible and sustainable option for the masses. Our commitment to quality, reliability, and customer satisfaction has helped us to establish a strong presence in the market.

Jinchen Machinery holds a significant market share in the Indian photovoltaic solar module manufacturing equipment industry, and our continuous growth, expansion in solar cell manufacturing segment and expanding clientele are a testament to the trust and confidence that our customers have placed in us. We understand the importance of the solar industry in the current global scenario and are determined to contribute towards its growth and development through our cutting-edge technology and efficient manufacturing processes.

Que: Could you share Jinchen India's future plans for expansion as the market size grows. How is Jinchen planning to serve the Indian market?

Ans: We, at Jinchen India, are committed to providing our customers with the latest and most advanced solar technology, and have recently reviewed our plan to cater to the growing demand in India. As part of this review, we have made significant changes to our strategy, one of which includes a slight machine price hike.

Yes, when offering lower prices is only strategy from others, we want to announce a price hike in our entire offering.

This decision was made in order to offer premium services and advance machines to our customers. We believe that investing in quality equipment is essential for the success and sustainability of solar projects. We have also decided to focus more on quality business rather than quantity. This entails offering specialized services and catering to the specific needs of each project, rather than mass production. We are working on developing our Dream M series line, which will offer a more advanced level of automation than our current products. This line is set to launch in the middle of next year and we are confident that it will greatly benefit the Indian market by providing more efficient and high-quality solutions. Our goal is to continually invest in research and development to further expand our product line and cater to the evolving needs of the market.

In the Indian market, our primary focus is on bolstering our local team, with plans to expand our service engineer workforce to over 150 by January 2024. We are actively addressing the challenge of spare parts availability within India, recognizing its critical importance, and are actively working to improve our position in this area.

We assure you that this is a small investment for a much greater return in terms of efficiency and performance. As for our plans for expansion, we are currently in the process of setting up more production units to cater to the growing demand. We are also continuously upgrading our existing facilities to keep up with the latest advancements in solar technology. Furthermore, we are actively exploring new partnerships and collaborations to better serve the Indian market.

Que: How do you ensure that the quality of your products remains uncompromised in the world’s largest competitive market?

Ans: It all starts with our commitment to providing top-quality solar products to our customers. We have strict quality control measures in place at every step of the manufacturing process, from sourcing raw materials to final product testing. Our team of dedicated professionals constantly monitors and evaluates our production to ensure that all products meet industry standards and customer expectations. In addition, we invest in the latest technology and equipment to continuously improve our production processes and eliminate any potential flaws. Our products also undergo rigorous third-party testing and certification to further guarantee their quality and reliability. Moreover, we believe that quality is not just about the product itself, but also about the entire customer experience. That's why we have a dedicated customer service team to address any concerns or issues that may arise. We value our customers' feedback and use it to continually improve our products and services.

Que: What are Jinchen's global expansion plans, and in which regions do you anticipate the most significant growth?

Ans: As a leading solar company, Jinchen is constantly looking to expand our reach and make a positive impact in the renewable energy industry globally. We have identified several regions that we anticipate will experience significant growth in the coming years, including Asia, Africa, and Latin America. Our expansion plans involve a combination of strategic partnerships, investments in local markets, and leveraging our expertise and technology to bring sustainable energy solutions to these regions. With the increasing demand for clean and renewable energy, we believe that our innovative solar products and services will find a strong market in these areas. Moreover, we are also focused on expanding our presence in developed regions such as Europe and North America, where there is a growing awareness and adoption of renewable energy sources. We are continuously investing in research and development to offer cutting-edge solar solutions that cater to the specific needs of these markets.

Que: Can you share insights into the innovative technologies or approaches that set Jinchen apart in the photovoltaic module equipment industry?

Ans: Our company takes pride in staying at the forefront of innovative technologies and approaches in the photovoltaic module turnkey equipment sector. One of the key factors that sets Jinchen apart is our commitment to research and development. We continuously invest in new technologies to improve the efficiency and cost-effectiveness of our equipment. This includes our automated production lines, which incorporate state-of-the-art robotic systems to streamline the manufacturing process and reduce human error.

Furthermore, at Jinchen, we understand the importance of customization in meeting the unique needs and requirements of our clients. Our team of experts works closely with each customer to design and develop personalized solutions that suit their specific production needs.

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