Interview: Sunny Xu

Sunny Xu,
CEO at Kehua Tech India

“We will ramp up marketing both online and offline”

Kehua will put much more resources into marketing actions that covers both online and offline activities. We have built connections with the most influential organizations in different countries. What’s more, numerous of road shows and regional promotion activities will be organized together with our local partners to further expand our brand reputation, says Sunny Xu, CEO of Kehua Tech India, solar inverter manufacturer, in an exclusive conversation with Manu Tayal, Associate Editor, Energetica India. Xu discussed about various topics including her company’s journey in solar, plans for brand expansion, market USP, PV plus ESS applications etc.

“Tell Energetica India readers in brief about Kehua’s journey as solar inverter manufacturer, its achievements, how do you plan to further increase brand presence?”

Kehua is one of the inverter manufacturers who have the longest history in market. Since established from 1988, Kehua has over 32 years’ of dedication in power conversion technology which is the core tech in solar inverter. As one of the first several listed solar inverter companies in China from 2010, the current market cap of Kehua surpasses $1 billion US dollars and has over 3000 full-time employees.

As an energy solution provider with nuclear product qualification, Kehua has an excellent quality system and is highly recognized. Kehua got an excellent evaluation from Dun & Bradstreet:
• D&B Rating: 5A-
• Financial Strength: 5A
• D&B EMMA Score: 3
• Organization: 4.9
• Credit Health: 4
• Delivery: 4.7
• Quality Control: 4.6
• Productron: 4.2

In renewable energy industry, Kehua has shipped over 14 GW solar inverters in world. We devote to the “quality” which is seen as an important index.

On top of that, following the company’s strategy, we are carrying out an overseas brand promotion plan now and perform well in some markets, like in India, we got many awards and ranked No.1 central inverter market share in Q1 2020, we keep ranking TOP 10 inverter market share in Asia and is the fastest growing company.

Kehua will put much more resources into marketing actions that covers both online and offline activities. We have built connections with the most influential organizations in different countries. What’s more, numerous of road shows and regional promotion activities will be organized together with our local partners to further expand our brand reputation.

“What kind of roles you play along with a business leader and how would you describe your day-to-day job role?”

I have many roles in my life, a daughter, a wife, a mother, an employee, a leader, a business developer and so on but my favorite role is an advocator of solar energy. I work as Global Sales Director of Renewable Energy at Kehua Tech and also CEO of Kehua Tech India.

I’m passionate about mobilizing the right talents to transform the nature’s greatest gift to clean and renewable wealth. My daily job is to identify and evaluate solar projects and cooperate with business partners to promote projects landing, to make sure the projects really benefit the people in need. Now I work in the industry for more than 10 years and I’m very proud for the delivering of multiple landmark solar projects in Asia, the accumulative capacity of which is above 2 GW.

“How did you start your journey in the solar industry?”

In 2009, I took part in a volunteer activity, which made me and photovoltaic an indissoluble bond. In a remote area of an Asian country, I experienced a life with extremely poor electricity. The poor power supply and high electricity price restricted the development of local economy and brought inconvenience to local residents. There, I heard the terms photovoltaic power station and photovoltaic power generation many times from the residents, and they were very grateful for a PV power station in the region. Although the power is still poor, this power station made the living there become more convenient, and also brought them the direction of follow-up power development.

With curiosity, I went to visit the power station, which is a small distributed ground power station. From my point of view, the power station is relatively simple and the efficiency is not particularly high, but even though, it still brings electricity, light and heat to the residents in remote areas. After that, I began to learn more about PV power generation. Later I was honored to join a professional new energy company - KEHUA TECH, and officially started my new energy journey. Now I am responsible for the global renewable energy business. As a leading energy provider in the world, KEHUA TECH is committed to providing comprehensive energy solutions and striving for the world’s energy reform. I hope to work together with people to promote clean energy reform and make the world a better and more environmentally friendly place for all of us.

“What is KEHUA’s major market unique selling proposition (USP)?”

The high quality and reliability products of Kehua have been highly recognized by customers. In the commitment to product quality, we also adhere to the customer-oriented with quickly response service. Kehua has completed 3A technical service system:
• 32 years of experience in power distribution solutions and product O&M
• Accumulation of maintenance practices for millions sets of equipment and systems
• 16 technical service centers
• 50 manufacturer technical service outlets nationwide and 20 overseas technical service outlets
• More than 500 engineers and O&M experts
• 24x7 service
• One-stop supply of spare parts to minimize rush repair/operation and maintenance time
Now, Kehua has been serving more than 100 countries around the world. The core markets are equipped with dedicated service teams to fully support the needs of customers.

At the same time, Kehua adheres to the concept of common development with its local partners. We provide technical exchanges, seminars, webinars to train and qualify our local partners to ensure they have adequate product knowledge and capability to respond to the service needs of local customer including parts replacement.

“How do you see the level of customer satisfaction wrt integration of PV plus ESS applications?”

As an energy service provider focusing on power electronics technology for 32 years, Kehua has profound technology accumulation and understanding of the industry. Our technical level ranks in the forefront of the market, and ranked No.1 ESS market share in China.

Kehua already had over 14GW PV and 700+MW ESS experience in many regions, we have completed many PV+ESS integration applications, the reliable solution had gained very high customer satisfaction. Nowadays, PV+ESS is one of the core competitive advantages of Kehua.

Based on the deep understanding of the industry, plus the rich practices and experience, Kehua’s products and solutions will continue to solve the integrated PV and ESS technical issues, and play an important role and contribute its parts to the global renewable energy industry.

“What is your most memorable moment in Solar?”

I remember a lot of moments and there is no ‘most’. Every moment counts. Work and life complement and promote each other. I often change roles and look at my work. I have been to many remote areas where Kehua’s renewable energy business is widely spread, and look at the role of photovoltaic power stations from the perspective of a bystander and an experiencer.

In those areas, when I heard the local residents laugh and mention to me that because of the high electricity price and unstable electricity, the lights in this area were scattered at night. Now that the power has been popularized to every household, when I feel the pride for the high-speed development and the joy for the improvement of living standards revealed in their words, I did not regret my career choice. I am proud of corporate vision of Kehua Tech and I’m proud of all practitioners of renewable energy.

Interview 25/01/2021 by Manu Tayal
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