Que: What inspired Turbo EV 1000 development, and what gap does it fill in India’s commercial EV market?

Ans: The Turbo EV 1000 was driven by a clear mission: to make electric mobility truly accessible and viable for India’s commercial vehicle segment. After the success of the Storm EV, it was evident that fleet operators and small business owners were ready for the shift to electric. The intent was there, but the high upfront cost was still a major barrier.

We wanted to change that. With the Turbo EV 1000, our focus was on breaking this cost-performance trade-off that had long defined the market. We’ve built a vehicle that delivers the power, reliability, and uptime needed for daily logistics operations, while still being within reach for a much larger segment of users.

At INR 5.99 lakh, the Turbo EV 1000 is the world’s first one-tonne electric mini truck, a product that redefines affordability in the commercial EV space and expands the addressable market for electric cargo mobility in India. It’s not just about launching another EV; it’s about accelerating the transition to cleaner, smarter logistics at scale.

Que: What kind of engineering and design innovations made this possible: battery chemistry, motor efficiency, lightweight materials, or something else?

Ans: The Turbo EV 1000 has been engineered ground-up with a singular focus – to deliver uncompromised strength, reliability, and performance for India’s toughest commercial use cases. One of the biggest innovations lies in its chassis architecture. Instead of following the conventional pressed sheet-metal design used by many OEMs, we chose a tubular box-section frame. This structure offers superior rigidity and torsional strength, allowing the vehicle to carry payloads of up to one ton, plus an additional 200-300 kg of battery weight, without sacrificing stability or safety.

What’s equally important is that the Turbo EV 1000 wasn’t retrofitted from an ICE platform. It was purpose-built as an electric vehicle from day one, designed specifically for Indian conditions, from dense city traffic to uneven roads and overloading scenarios. This approach ensures the vehicle remains balanced, durable, and high performing even under the most demanding logistics cycles.

Every design and engineering choice behind the Turbo EV 1000 reflects our philosophy: to build EVs that are not just electric, but commercially capable, future-ready workhorses for India’s logistics ecosystem.

Que: Pricing is a game-changer. How did Euler achieve cost competitiveness without compromising performance or safety?

Ans: The Turbo EV 1000 is proof that affordability and performance can coexist. From the beginning, our goal was to deliver an electric vehicle that performs on par with the best ICE models in the one-tonne category, while being accessible to the very customers driving India’s logistics growth.

Typically, electric vehicles in this segment are priced 30-40 percent higher than their ICE counterparts. We’ve been able to break that barrier through deep R&D, high localisation, and vertical integration, allowing us to price the Turbo EV 1000 at INR 5.99 lakh, on par with conventional cargo vehicles. In fact, we’re among the first in the world to bring a one-tonne electric truck to market at this price point.

The engineering philosophy behind it is long-term value. The battery is designed to outlast EMIs, ensuring better total cost of ownership and higher returns for fleet operators. We’ve also adopted magnet-free motor technology, removing reliance on rare-earth materials like neodymium and dysprosium, which not only brings cost stability but also de-risks supply chains.

By building critical components in-house, localising manufacturing, and focusing on what truly matters to operators, payload, uptime, and operating economics, we’ve created a product that delivers commercial value without compromising on safety or reliability.

Que: How big is the addressable market for 1-tonne electric commercial vehicles in India, and what growth do you anticipate over the next two years?

Ans: The one-tonne cargo segment is one of the largest and most strategic opportunities for electrification in India. It accounts for nearly 40 percent of the country’s four-wheeler cargo market, with about two lakh vehicles sold every year. This makes it a natural entry point for large-scale EV adoption in commercial mobility.

At Euler Motors, we identified this segment early on as the tipping point for EV disruption. A 1,000 kg payload perfectly fits a wide range of use cases, from intra-city logistics to last-mile delivery, where cost efficiency, uptime, and reliability are absolutely critical.

However, despite its size, EV penetration has remained limited because most electric models have historically been 30-40 percent more expensive than their diesel counterparts. The Turbo EV 1000 changes that equation. Priced at INR 5.99 lakh, it matches diesel pricing while delivering a full one-tonne payload, superior performance, and the benefits of zero-emission mobility.

What makes it truly transformative is that it’s been developed ground up as an EV, with nearly all core components designed and manufactured in India. That level of localisation and vertical integration allows us to achieve both affordability and reliability at scale.

Over the next two years, we expect this category to lead India’s commercial EV transition, and with the Turbo EV 1000, Euler Motors is well-positioned to drive and capture that growth.

Que: Beyond the vehicle, how are you addressing service and maintenance support for fleet reliability?

Ans: For us, at Euler Motors, fleet reliability isn’t just about how the vehicle is built; it’s about how it performs every single day in the hands of our customers. Reliability has been engineered not only into the product, but into the entire ownership and service ecosystem.

With over 11,000 vehicles already on the road, our focus has been clear from day one: durability, long-term performance, and customer uptime. Many of our fleet partners have clocked over one lakh kilometres in less than three years, which speaks volumes about both the strength of our vehicles and the robustness of our support network.

Our goal is simple: to keep every Euler vehicle earning, every single day. We achieve this through a combination of reliable engineering, localised service infrastructure, proactive maintenance programs, and dedicated on-ground support teams. It’s this ecosystem approach that builds lasting trust with our customers and ensures that transitioning to electric doesn’t mean compromising on operational reliability; it actually enhances it.

Que: How localised is the Turbo EV 1000 in terms of component sourcing, battery packs, and electronics?

Ans: The Turbo EV 1000 is one of the most deeply localised electric commercial vehicles in its class, not just assembled in India but truly engineered and built here. Almost every core system that defines the vehicle’s performance and reliability has been designed and developed in-house at Euler Motors.

This includes the chassis, battery pack, battery management system (BMS), motor controller, vehicle control unit (VCU), and telematics, all developed and manufactured domestically. Such a high level of localisation gives us strategic control over cost, supply chain resilience, and product evolution.

By building these critical systems in India, we’ve not only achieved strong cost competitiveness but also ensured that the Turbo EV 1000 is perfectly tuned to Indian road and operating conditions, where durability, uptime, and efficiency truly define success.

For us, localisation isn’t just a manufacturing choice, it’s a strategic foundation for building scalable, sustainable electric mobility for India.

Que: Are there any plans for exports or partnerships to take this technology to global emerging markets with similar logistics needs?

Ans: The Turbo EV 1000 has been engineered to meet global standards of performance, safety, and efficiency, not just India’s. Our goal was to create a product that could compete with the best in the world. Given its design, price point, and localised engineering, the vehicle is well-positioned for future expansion while remaining accessible to cost-sensitive logistics markets. Our immediate focus is on deepening our presence and scale within India; the technology platform and manufacturing capabilities are export-ready. We’re already exploring opportunities for strategic partnerships that can help us take this technology to similar markets globally.

Que: What is Euler Motors’ long-term roadmap? Are you planning to expand into larger trucks, intercity logistics, or new battery technologies?

Ans: Our long-term roadmap focuses on building a scalable electric mobility platform through deep in-house innovation and vertical integration. In the near term, we aim to expand from around 60 cities and 80 showrooms to 100 cities by the end of this financial year, strengthening our pan-India presence. With products like the HiLoad EV, Turbo EV 1000, and Storm Long Range 1500, we have created a strong lineup for last-mile and intra-city logistics. The next step is to scale production, add new variants, and deepen our reach across logistics hubs. Our integrated technology platform and R&D capabilities also position us to expand into larger payload applications, intercity logistics, and advanced battery technologies in the future.