Interview: Lisa Zhang

Lisa Zhang,
Marketing Director at Growatt
 

“With Breakthrough of Technology and Rise in Market Demand, Price of LFP Battery will Drop in Near Future”

The battery system is the core part of Energy Storage System (ESS), we think the LFP (LiFePO4) battery will rule the market in the coming years. Customers are concerned about the safety issue of the battery system especially when they get one installed inside their house. LFP battery is more stable and safer, also with reasonable energy density, which makes people feel safe and reliable. With the breakthrough of the technology and market demand increasing, the price of the LFP battery should drop down in near future, which makes the customer become affordable to pay it easily, believes Lisa Zhang, Marketing Director, Growatt in an exclusive interview with Manu Tayal, Associate Editor, Energetica India. Lisa shared her company’s product offerings for the Indian market, revenue targets, rooftop solar market expansion plans etc.

“Shed some light on Growatt’s latest product offerings for the Indian market?”

Growatt unveiled a new 1,500 V string inverter solution this year. The new inverter solution, MAX 185-253KTL3-X HV is compatible with bifacial and high power modules and its smart functions, such as smart I-V diagnosis, help PV plant owners make O&M easier and reduce costs.

“How has been the year 2020 for Growatt amidst global pandemic? In which markets Growatt gets good business despite the global disruptions?”

Our sales have increased by more than 60 per cent this year, of which the largest increases are in Poland, Brazil, Vietnam and other regions.

“Tell Energetica India readers about Growatt’s R&D and manufacturing facilities, and what quality parameters these facilities follow?”

We have a Research & Development (R&D) team of 400 people, and we invest 10 per cent of our operating income every year as R&D expenses. Our products will obtain local official certification when entering each market.

“What will be Growatt’s revenue targets for the Indian market for 2020? How much percentage of market share Growatt eyes in rooftop segment in 2020?”

In 2020, our sales target is 15 million US dollars. This year we accounted for more than 20 per cent of the Indian rooftop market, and we hope to reach 25 per cent in 2020.

“In your view, which technologies will rule the energy storage market in coming years?”

The battery system is the core part of Energy Storage System (ESS), we think the LFP (LiFePO4) battery will rule the market in the coming years. Customers are concerned about the safety issue of the battery system especially when they get one installed inside their house. LFP battery is more stable and safer, also with reasonable energy density, which makes people feel safe and reliable. With the breakthrough of the technology and market demand increasing, the price of the LFP battery should drop down in near future, which makes the customer become affordable to pay it easily.

“How Smart Energy Manager can be selected for the storage system?”

Growatt has two sizes of SEM-E as the manager center for multiple energy storage system in parallel, one is for a 50kW system, the other is for a 100kW system. Customers could choose the right one according to the size of their system.

Interview 24/12/2020 by Manu Tayal
 
 
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