Interview: Aryaman Tandon

Managing Partner – Mobility Energy and Transportation at Praxis Global Alliance

EV Market to Become a USD 45 Billion Opportunity by FY30

September 17, 2024. By Abha Rustagi

EV penetration in transportation is expected to increase to 14 percent by FY30 to become a USD 45 billion opportunity, said Aryaman Tandon, Managing Partner – Mobility Energy and Transportation, Praxis Global Alliance in an interview with Abha Rustagi, Associate Editor, Energetica India.

Que: Can you give an overview of the current market trends for electric vehicles (EVs) in India and globally?

Ans: India’s overall clean mobility market size is valued at US$ 34B in FY24 of which mobility products have ~30% share compared to ~70% of mobility services. Overall commercial vehicle market in India is valued at ~US$ 26B in FY24 of which e-CV currently contributes ~6%. E-3Ws are driving the adoption in commercial vehicle segment with ~90% of the overall sales volume contribution. Passenger vehicles market in India has reached ~US$ 71B in FY24 of which e-PV contributed ~US$ 3.3B with a penetration of ~5%. Electric passenger vehicle sales volume is driven by the e2W segment, contributing more than 90% to the overall PV sales volume in FY24. Electric passenger vehicles market is poised to reach ~US$ 36B in FY30, with e2Ws penetration expected to reach ~40% from just ~5% in FY24. Similarly, e4W penetration is expected to rise from ~2% in FY24 to ~16% in FY30.

Amidst the global push for cleaner energy and sustainability, several nations globally have committed to clean targets. India aims to reach net-zero emissions by 2070, while developed nations like Australia, the USA, and the Netherlands are pledging to achieve net-zero emissions by 2050. One target for each country has been to reduce their transportation emissions emanating from ICE vehicles and have focused on transitioning their fleet to EVs. China leads in EV adoption across the globe, with electric car sales more than doubling from ~4 million in FY22 to ~9 million in FY24, driven by supportive policies and infrastructure. Meanwhile, Norway has the highest global EV penetration at 93% in FY24, attributed to significant incentives and robust charging infrastructure. With ambitious sustainability targets and a major push on EVs globally, India's 4W EV penetration stands at only ~2%, showcasing the significant headroom for adoption and highlighting the need for urgent policy interventions and infrastructure development to accelerate EV adoption.


Que: How have government policies and incentives affected the growth of the EV market in India and what new policies do you think are needed to accelerate EV adoption?

Ans: The Central Government has adopted a comprehensive two-fold strategy aimed at promoting EV adoption across India, targeting both the supply and demand sides. On the supply side, incentives are concentrated on supporting research and development (R&D) in energy systems, which includes initiatives such as the Production-Linked Incentive program which aim to bolster domestic manufacturing capabilities for electric vehicles . The Advanced Cell Chemistry battery storage (ACC) Production Linked Incentive scheme has an allocated budget of US$ 2 billion until FY29. Under this scheme, the Ministry of Heavy Industries has granted contracts to produce 50 GWh of battery storage capacity to three successful bidders: Rajesh Export, Ola Electric, and Reliance New Energy.

To encourage the adoption of EVs in India, the Central Government has implemented various demand-side incentives. The FAME II subsidy, offering a subsidy on EVs sold (INR 10,000 per kWh), is disbursed by both the Central and State Governments to OEMs and this contributed to increase in e2W sales in India.

In April 2022, the Ministry of Road Transport and Highways issued a draft notification for the Battery Swapping Policy for EVs, aiming to promote battery-swapping methods for powering electric vehicles.

EVs enjoy exemptions from road tax in selected states, and customers can benefit from income tax exemptions (up to INR 1.5 lakh under Section 80 EEB of the Income Tax Act). In addition, interest-free loans are available to government employees until December 2025, with subsidized loans (20-25 basis points lower) offered by banks to private individuals. These measures significantly reduce the financial burden on EV buyers, fostering increased affordability and driving adoption rates across the country.

Future outlay
Government support for widespread EV adoption in the United States is evident through various initiatives, including tax exemptions, zero registration fees, preferential parking for EVs, implementation of a ZEV mandate to achieve a 100% share of EVs in vehicle sales by 2050. China leads the world in EV sales, with approximately 5.9 million sales recorded in FY22, constituting over 60% of all new electric vehicle registrations globally. Significant factor contributing to the surge in EV adoption is a series of strategic initiatives implemented by the government. These initiatives include tax exemptions on EV registrations, the Zero Emission Vehicle (ZEV) mandate to achieve 40% of all sales as EV sales by 2030 and plans to shift 80% of commercial fleets (including public transport, rental, logistics, and delivery vehicles) to EVs. Drawing inspiration from global counterparts and analyzing strategies employed by governments in leading EV nations, India can integrate certain pivotal regulations within its regulatory framework.

To promote electric vehicle demand, the government can offer toll incentives, parking incentives, and implement a feebate system at the central level. Concurrently, to encourage EV manufacturing, the government can initiate retrofitting programs, establish a strategic research and development agenda for EVs, and allocate specific fiscal resources to fund policies and incentives.

Moreover, for enhancing the charging infrastructure, stations can be set up under corporate social responsibility (CSR) initiatives, allowing load balancing and grid-optimized utilization through charging infrastructure and charging point operators. These regulations, spanning across the dimensions of supply, demand, and infrastructure, can help pave the way for an accelerated transition towards a sustainable and thriving electric vehicle ecosystem in India.


Que: What role can Fleet Management Software (FMS) and Transportation Management Systems (TMS) play in optimizing EV deployment?

Ans: Fleet management software (FMS) is a vital tool for optimizing electric vehicle fleets. It offers features like fuel management, maintenance tracking, and real-time monitoring, ensuring smooth operations. FMS plays a key role in contract management, maintenance tracking, fuel management, and driver behavior analytics.

FMS benefits include informed decision-making, fuel cost savings, and predictive maintenance. It uses trip data to plan EV range, reducing range anxiety. Analyzing fuel consumption helps calculate potential savings from switching to EVs. Predictive maintenance detects issues early, minimizing downtime and costs.

FMS also optimizes fleet utilization by monitoring miles travelled and generating trip reports. It enhances driver safety by tracking behaviors like seat belt usage, speeding, and harsh braking. In conclusion, FMS is crucial for operational efficiency, cost savings, and safety in EV fleets.

Implementing a robust TMS yields significant benefits, including route optimization for quicker deliveries, reduced freight expenses, end-to-end real-time visibility, minimized errors in billing and settlement, improved rate selection, adherence to Service Level Agreements (SLAs), and timely deliveries.

TMS plays a pivotal role in modern logistics, offering essential tools and insights for companies to navigate transportation complexities, enhance operational efficiency, and provide exceptional service to customers. As the logistics landscape evolves, TMS remains a key opportunity in shaping the future of efficient and sustainable transportation solutions.


Que: What are the main challenges associated with financing EVs compared to combustion engine (ICE) vehicles?

Ans: EV customers face multiple challenges related to financing like shorter loan duration, higher interest rates charged by banks or NBFCs compared to ICE counterparts, lower LTV for EV compared to ICE, and recurring cost related to battery replacement. While the challenges remain the same across PVs and CVs, the degree of these challenges varies.

From financiers’ perspective unestablished resale market, uncertainty regarding battery value or degradation are the major challenges which they face. To mitigate such challenges, financiers use different strategies like low LTVs, high interest rates and shorter loan tenures.

As the adoption of EVs grows, and financing institutions gather more information regarding behaviour of EVs, they are likely to let go of these mitigating measures and offer loans on similar terms as ICE vehicles.


Que: What are the main concerns of consumers with EVs and how can they be addressed?

Ans: Electric vehicles, both in the commercial and passenger vehicle segment, face several key challenges that impact their widespread adoption.

A primary concern among potential buyers is the limited driving range of electric vehicles compared to traditional counterparts. The easy availability and accessibility of charging infrastructure is a hurdle, with fast-charging stations not yet widely present. Although charging times are improving, they still pose inconveniences for users, particularly in commercial applications where downtime affects productivity.

The upfront cost of electric vehicles is higher due to expensive battery technology, and concerns persist regarding the long-term durability and replacement costs of batteries, especially in the e-LCV and e-Bus segments that require large battery packs. Limited model variety and the lack of technology standardization further hinder the adoption of electric vehicles.

Another major challenge is the unavailability of spare parts for EVs and a shortage of qualified workforce/mechanics with expertise in repairing EV-specific components.

High initial investments and lack of charging infrastructure are major roadblocks for e-CV adoption. Lack of public charging infrastructure in state highways and national transport arteries restrict adoption of e-CVs for long-haul movement & last-mile deliveries.


Que: What is your vision for the future of mobility in 2030, especially in terms of electric and sustainable transportation?

Ans: EV penetration in the overall transport opportunity is 4% at present, amounting to a total opportunity of ~US$ 7 billion, with e-Rail transportation having the highest share of 84%. EV penetration in transportation is expected to increase to 14% by FY30 to become a US$ 45 billion opportunity. e-4W cabs' opportunity is expected to grow the fastest to become a US$ 12 billion opportunity by FY30 as fleet/individual operators operating on aggregator platforms are transitioning to EVs rapidly due to better unit economics offered by EVs. The EV bus transportation opportunity is expected to grow significantly, becoming ~8% of the overall bus transportation opportunity as state bus transport electrifies their fleets. This penetration is expected to increase rapidly post FY30 as the share of the e-Buses installed base increases rapidly and ICE buses start to phase out.

Despite some challenges, there are significant tailwinds propelling the transportation market toward electrification. The government's strong push through financial incentives, subsidies, and tax benefits is significantly reducing the upfront cost of EVs, making them more attractive for both individual consumers and fleet operators. Additionally, the expected decrease in battery prices from current highs to around US$ 80-90/kWh by 2030 will further improve affordability in the long run. Finally, collaboration between fleet operators and OEMs can lead to the development of electric vehicles tailored to specific fleet needs, enhancing efficiency and productivity, and making them even more appealing for adoption.


Que: What role do startups play in the EV ecosystem, and how do they drive innovation?

Ans: Start-ups play a crucial role in the EV ecosystem by driving innovation in key areas such as battery technology and charging infrastructure. They are at the forefront of developing next-generation solutions that are transforming the industry.

Innovative start-ups like QuantumScape and Solid Power are pioneering the development of cutting-edge battery technologies such as solid-state and lithium-sulfur batteries. These technologies promise higher energy density, increased efficiency, and enhanced safety, which are critical for the widespread adoption of electric vehicles (EVs). While industry giants like Toyota and BMW invest heavily in these breakthroughs.

Startups are also leading the charge in revolutionizing EV charging technologies. Innovations in fast charging, such as hypercharging and Megawatt systems designed for commercial vehicles, are being accelerated by these agile companies, drastically reducing charging times. Additionally, the exploration of wireless charging solutions, including magnetic resonance coupling and inductive charging systems, highlights how startups are driving forward-thinking advancements in convenience and efficiency.

By leveraging AI and IoT, startups are developing smart charging systems that integrate vehicle-to-grid (V2G) technology. These systems optimize energy flow during peak and non-peak hours, contributing to a more sustainable and efficient energy grid. This level of innovation not only enhances the user experience but also supports the broader infrastructure needed for a fully electrified future.

In essence, startups are the catalysts for innovation in the EV ecosystem, pushing the envelope in battery technology, charging infrastructure and smart systems, thereby driving the industry toward a more sustainable and self-reliant future.


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