Wipro Lighting Enters into All-India Exclusive Partnership with Israeli Startup Aura Air
Smart lighting products & solutions provider Wipro Lighting has signed an all-India exclusive partnership with Israel-based startup Aura Air.
November 30, 2022. By Manu Tayal
The partnership would help lighting major in gaining exclusive access to all enterprise offerings of Aura Air for India geography.
Through this move, the company will be adding the indoor air quality management business to its portfolio, and both companies will be providing state of the art solutions in the Indian market.
Commenting on the development, Anuj Dhir, Vice President, and Business Head for Commercial & Institutional Business of Wipro Lighting, said, “This partnership is in line with our vision to expand and diversify into adjacent sectors. We are aiming to grow beyond lighting and seating solutions. In the post-pandemic scenario, the awareness and demand for better indoor air quality has seen an uptick in corporate and business spaces. We intend to provide these services to our existing institutional clients with exclusive access to all enterprise offerings of Aura Air for the Indian geography. We are confident in the technology and expertise Aura will bring to the table. We are striving to become the one-stop solution for all our B2B clients in the evolving landscape of interior and design today focused on employee health and wellness. It will help us offer bouquet of solutions to our customers to create Healthy Workspaces for their employees.”
To start with the flagship enterprise product offered to Indian customers will be consisting of high quality IOT air purifiers, a cloud-based dashboard and a suite of mobile apps providing a holistic approach to monitor as well as improve air quality in line with global standards.
Aviad Shnaiderman, Global CEO of Aura Air, said, “This partnership with Wipro Lighting, is a true testament that Aura Air is here to stay. Aura Air technology is extremely successful in filtering viruses of all kinds, and this has been validated by NABL accredited laboratories and various studies across India. Through Wipro Lighting, Aura Air will be making its products available to enterprise customers across India to monitor and clean the air they breathe.”
“The partnership between Wipro Lighting and Aura Air is a perfect match. The IOT based air purification technology with software API based integration capabilities of Aura Air coupled with the market reach and knowledge of Wipro Lighting will be a very attractive proposition for the Indian businesses. Through this relationship all products, spares and services will be made available in India for Aura products,” added Bharadwaj PV, Managing Director of Aura Air in India.
Aura Air air-purifiers detect, capture, and kill 99.9% of viruses, bacteria, mold and can remove airborne particles as small as 0.3 microns, including allergens and viruses. These IoT-enabled devices connect to a mobile phone and deliver real-time updates on the overall indoor and outdoor Air Quality Index (AQI) based on VOC (Volatile Organic Compounds), CO2 (Carbon Dioxide), CO (Carbon Monoxide), and fine particulate matter levels.
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