WindESCo Ropes in Martin Sorensen from Vestas as Director of Alliances

Renewable energy asset optimization specialists WindESCo has hired Martin Sørensen from Vestas as Director of Alliances, to build a world-class team to accelerate the energy transition.

May 28, 2021. By Manu Tayal

Renewable energy asset optimization specialists WindESCo has hired Martin Sørensen from Vestas as Director of Alliances, to build a world-class team to accelerate the energy transition.

In his new role, Martin will manage WindESCo’s strategic industry relationships, go-to-market partnerships, and asset management customers to build an ecosystem for annual energy production (AEP) enhancement.

The new hire was made to support greater collaboration between key wind sector stakeholders such as OEMs and operators, given the crucial role that independent service providers such as WindESCo can play in bridging the gap and fostering further innovation.

WindESCo said that its unique ability to find underperformance at wind plants, and then fix the problem to deliver revenue gains, sets it apart from data analytics firms in the market. 

Commenting on Martin’s appointment, Blair Heavey, CEO of WindESCo, said “scaling results requires collaboration, expertise and innovation. Martin has demonstrated all these qualities in his impressive career in renewable energy. Adding him to our rapidly growing team will ensure we continue to work effectively with all key players – from operators to OEMs. We look forward to welcoming him to one of the strongest management teams in wind to help operators understand and optimize their assets.”

Sørensen previously served as the Lead for Emerging Power Technologies within the Innovation & Concept department at Vestas Wind Systems.

On his joining WindESCo, Sørensen said “WindESCo’s focus on applying deep technology and proprietary analytics, and a first-hand understanding of the complex dynamics affecting wind turbine performance to boost operators’ and fund managers’ revenue was an immediate draw for me. Unlocking further investment for wind energy at this crucial juncture requires smartly run, efficient assets, and I’m proud to join WindESCo in its mission to boost the global renewable wind energy transition.”

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