Volvo to Go All-Electric by 2030, Announces Online Sale Only

Volvo – the Swedish automobile company has announced that it is planning to produce only electric cars by the year 2030, and will launch a completely new family of electric cars in coming years – all of which will be available online only.

As part of its new commercial strategy, Volvo Cars will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models.

Commenting on the development, Lex Kerssemakers, head of global commercial operations, Volvo said, "The future of Volvo Cars is defined by three pillars: electric, online, and growth. We want to offer our customers peace of mind and a care-free way of having a Volvo, by taking away complexity while getting and driving the car. Simplification and convenience are key to everything we do."

Online and off-line need to be fully and seamlessly integrated. Wherever the customer is in their journey – online, in a showroom, in a Volvo Studio, or driving the car – the customer experience needs to be top-notch, he further added.

Volvo Cars will be investing heavily in online sales platforms, it will build stronger customer relationships together with its retail partners. It will develop a fully customer-centric platform - 'Care by Volvo’ to provide overall convenience, the company said in its statement.

Customers, when buying an electric Volvo online, will come with a convenient care package that includes items such as service, warranty, roadside assistance, as well as insurance where available, and home charging options.

The company added that it will radically simplify the process for, and reduce the number of steps involved in, signing up for an electric Volvo on its flagship online store, volvocars.com. Customers will be able to choose from attractive pre-configured electric Volvos that are ready for simple and convenient ordering and quick delivery.