Vestas Elevates Javier Rodriguez as Chief Sales Officer on Juan Araluce Exit

Danish wind turbine maker Vestas has elevated Javier Rodriguez Diez as Chief Sales Officer, to succeed Juan Araluce, who is stepping down from his role after serving almost ten years.

June 02, 2021. By Manu Tayal

Danish wind turbine maker Vestas has elevated Javier Rodriguez Diez as Chief Sales Officer, to succeed Juan Araluce, who is stepping down from his role after serving almost ten years.

Juan Araluce, who spent almost 15 years in Vestas, has decided to leave Vestas by the end of June to continue his career outside Denmark.

Javier Rodriguez Diez, who currently serves as President of Vestas Mediterranean, will take charge as Vestas’ new Chief Sales Officer effective from July 1, 2021. Then he will follow the company’s succession planning, entailing Javier will become the part of Vestas’ Executive Management.

In his new role, Javier will take charge of commercial and sales responsibility across onshore and offshore wind globally as well as relocate to Copenhagen with immediate effect.

As President of Vestas Mediterranean, Javier Rodriguez will be replaced by Jose Luis Jimeno, currently SVP of Global Service Commercial, who have previously served as SVP of Service in Vestas Mediterranean.

Additionally, Laura Beane, currently Chief Renewables Officer of Engie North America, will become President of Vestas North America from July 1, 2021, succeeding Eduardo Medina Sanchez, who will leave the company by end of August.

The appointment of Laura Beane follows a period of preparing Vestas North America for the expected future growth in the US market in the coming years. Laura joined Vestas from leadership roles in Engie, Avangrid and PacifiCorp and begins her onboarding and succession with Eduardo Medina immediately.

Besides, Eduardo Ricotta Torres Costa, who currently serves as Head of Sales for Latin America, has been appointed as Regional President of Vestas Latin America from January 1, 2022.

Commenting on the new structure of the organisation, Henrik Andersen, Group President and Chief Executive Officer of Vestas, said “the wind industry would not have grown at the speed it has in the last decade without Juan Araluce’s tremendous contribution to making wind projects more profitable, which has been key to making Vestas a global leader in sustainable energy solutions. Replacing Juan is tough and big shoes to fill, but we are excited that we have such a strong internal replacement in Javier Rodriguez Diez who has the track record, experience, and business acumen to lead Vestas’ commercial and sales organisation towards our vision. A key part of this journey is getting even closer to our customers than we are today, and with the establishment of Vestas Latin America, we want to grow profitably by strengthening our footprint and reach in the region to the benefit of our customers. Last but not least, I want to thank Eduardo Medina Sanchez for his great contribution to Vestas, most recently leading Vestas North America through a difficult period and creating a strong foundation for Laura Beane to build upon.”

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