Tata Power Partners with Tata Basera; Offers Discount on Solar Rooftop Range of Products

Under the scheme, individual home builders purchasing rebars from Tata Steel would benefit from additional and exclusive offers from Tata Power upon purchase of solar rooftop solutions for their new homes.

February 10, 2021. By Manu Tayal

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Utility giant Tata Power has partnered with Tata Basera to promote its Solar Rooftop Services and Home Automation Products amongst Individual Home Builders and Tata Steel’s channel partners.

Under the scheme, individual home builders purchasing rebars from Tata Steel would benefit from additional and exclusive offers from Tata Power upon purchase of solar rooftop solutions for their new homes.

These exclusive benefits to Tata Steel customers would be available across 240 districts and 2,800+ Tata Steel dealers.

The company said that solar rooftop is a revolutionary product that helps customers save upto 80 per cent+ electricity costs and also make a positive impact on the environment by mitigating carbon emissions.

Under this initiative, the company maps the entire journey of a home builder and provides offers for various products right from steel to home loans to electronics to energy-saving products.

Commenting on the development, Rajesh Naik, Chief - New Business Services, Tata Power, said, “Tata Basera is a collaborative effort which aims to bring the best offers from the most trusted Tata brands to an Individual Home Builder. As a sustainable organisation, we constantly seek new avenues to promote our energy saving products and services among larger consumer base. We are confident that our partnership with Tata Basera will be fruitful for our consumers to benefit by substantially saving on their monthly bill with our Solar Rooftop and Home Automation Products.”

“Every family has certain basic needs while building a home that can give it a head start. Through Tata Basera we offer Tata Tiscon consumers various home solutions with the best offers available in the market from the most trusted brands in the Tata Group company. We are glad to partner with Tata Power this year and look forward to open a whole new world of conveniences for our smart consumers who believe in making energy efficient choices,” said Sanjay S Sahni, Chief of Marketing and Sales-BPR, Tata Steel.

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