Sterling Generators Set to Power Small Cities in India through Dealer Expansion Plan

Sterling Generators has announced its plans to expand its Sales Network across India in order to take its product closer to its customer base particularly in the tier 2 and 3 cities. Currently Sterling Generators has more than 60 dealers across India and plans to spread out to more cities increasing its dealer network to 120 by 2016. Looking at the increasing demand of DG Sets in the tier 2 and 3 cities, Sterling Generators has embarked on building a strong dealership network offering the complete range of Sterling DG sets from 10kva up to 3000kva in these cities.

Commenting on the occasion, Mr. Sanjay Jadhav, President, Sterling and Wilson Powergen Pvt Ltd said, “The Sterling Generators family is looking forward to a stronger dealer network to reach out to more people with our products and services while continuing to serve our loyal customers. Keeping in mind the increasing demand for fuel efficient and silent DG sets, we are planning to expand our dealership network extensively across the country.”