Solar will disrupt the energy space

Cleantech visionaries gathered together with solar industry leaders from multiple nations and unanimously agreed to support the first-ever global awareness campaign for solar. This meeting was hosted by SOLARUNITED, Global Solar Business & Technology Association and SolarPV.TV and featured honorary visionary guests Tony Seba and Chip Comins.

The SolarFUTURE.today campaign was officially launched at a panel discussion with solar gurus and thought leaders at the Solar Power International trade show in Las Vegas. This panel was moderated by Solar Pioneer and SunEdison Founder Jigar Shah.

SolarFUTURE.today will feature the production of a documentary film and the creation of a foundation supporting young solar talents. The goal of the campaign is not only to provide hope and a vision, but also to accelerate the growth of solar as a mainstream energy source.

"Solar is on the cusp of disrupting the world's largest industry," says Tony Seba, Stanford lecturer, Silicon Valley entrepreneur and author of Solar Trillions and Clean Disruption, which made it to number 3 on Amazon's best seller list of oil and energy eBooks. "Solar capacity has been growing more than 40% per year for decades while improving unit costs by hundreds or even thousands of times relative to conventional energy. At this rate solar will be the world's main energy source before 2030."

Solar PV Cost Improvement:

At the meeting, Tony Seba provided definitive evidence showing how solar will permanently disrupt the energy industry within the next 15 years. As explained in detail in Clean Disruption, solar, together with electric vehicles, autonomous cars and enabling technologies will disrupt and sweep away the energy and transportation industries as we know them, by virtue of superior and exponentially improving technologies, new product architectures and innovative business models.

By 2020 on-site solar generation will not only be cheaper than utility prices (grid parity) in most of the world's energy markets; solar will be cheaper than the cost of transmission. This means that centralized generation of energy will not be able to compete with distributed solar no matter what their generation costs are. The data pointing to the disruption of energy are overwhelming.

SolarFUTURE.today's four initiatives:

The SolarFUTURE.today campaign includes four main initiatives. The first, a Worldwide Visionaries Discussion, will be based on a global roadshow including face-to-face interviews and panel discussions. These will compare concepts from technology visionaries, business and policy experts and solar gurus, to foster a dynamic global discussion.