Solar Pumps and Water Treatment Solutions Possess Massive Latent in India: Grundfos

Emphasizing that India offers a huge opportunity, Grundfos said that it is making efforts to come up with an affordable innovation for the groundwater market in the country.  It also believed products like solar-powered pumps and water treatment solutions have big latent in India.

“India is a country hopefully on a rise in terms of prosperity and also in industrialization… We are actually trying right now to create an innovation which is more affordable for Indian groundwater market,” the company’s CEO and Group President Mads Nipper said.

The company, which is also into water technology, has many groundwater solutions but for many states in India its products are not reasonable when compared to other locally available substitutes, he held.

“But our solution just happens to be more sustainable. So why not we have an innovation? How if it could be true localization? Make some of our more efficient solutions more affordable to spread them out even more in India, so that is one of the things which we are doing which is quite unusual,” he added.

The company is keen to have a larger presence than only in the premium market but it would never sell anything which was not distinguished, Nipper further.

“Because if we don’t distinguish we are competing at the terms of others and then we will lose,” he explained.

Particularizing further, Nipper alleged solar-powered submersible products, as well as water distribution and water treatment solutions, have a big latent in India.

“Commercial building base is one way we have even greater opportunities…I know globally that might be very relevant and in India as well. Globally, one of our biggest opportunities in coming five to 10 years will be the cooling of data centers because data centers are one of the world’s biggest energy consumers,” he believed.