Snapdeal becomes exclusive online partner of EESL to support Power Ministry’s DELP program

Snapdeal has announced its partnership with Energy Efficiency Services Limited (EESL) for Domestic Efficient Lighting Programme (DELP) for the Power Ministry.

Under the campaign, Snapdeal will be selling LED bulbs at Rs. 99 and enable the Ministry of Powerto increase distribution of LED bulbs through its online marketplace to its customers spread across 5000+ towns and cities of India.

The partnership enables the Government to increase its distribution reach for LED bulbs and strengthen the cause of the DELP program – promote efficient lighting, enhance awareness on using LED to reduce electricity bill, and increase efficiency in domestic energy consumption.

Commenting on the partnership, Rahul Taneja, Vice President, Category Management, Snapdeal said, “Snapdeal is proud to be chosen as a partner by the Power Ministry to support its DELP program. We continue to add products and services on our platform which are in sync with changing consumer preferences and lifestyles. With our unmatched reach in metros as well as tier 2 and beyond, and our huge customer base, we will be able to support the Government achieve its target of replacing incandescent bulbs with LEDs. We will furthercontribute by spreading awareness of long-term benefits of energy conservation through our platform and social media channels.”

On the commencement of this partnership, Saurabh Kumar, MD, EESL said, “Our goal is to reach out to as many people to realize the goal of an energy efficient India. Our partnership with Snapdeal is an attempt in this direction. In today’s time, e-commerce is a platform for maximizing reach and I am hopeful that this partnership will make the programme more accessible to the people and drive it across the country”.