Simple Energy Becomes India’s First OEM to Roll Out Heavy Rare Earth-Free EV Motors
Simple Energy has announced that it has become the first Indian OEM to commercially manufacture heavy rare earth-free motors at its Hosur facility, marking a breakthrough in self-reliant and sustainable electric mobility.
September 16, 2025. By Mrinmoy Dey
It is powered by the company’s state-of-the-art, 200,000 sq. ft. manufacturing facility in Hosur, Tamil Nadu. The new motor line delivers the same performance and torque-driven character, without relying on heavy rare earth elements, the company said in a statement.
Commenting on the development, Suhas Rajkumar, CEO and Co-founder, Simple Energy, said, “Global supply chain disruptions and material dependencies have made one thing clear: the future of electric mobility must be built on self-reliance. Deep localisation and a ‘Make in India’ approach are no longer aspirations—they’re imperatives.”
He further added, “This patented, in-house technology replaces heavy rare earth magnets with optimised compounds and is powered by proprietary algorithms that manage heat and torque in real time. Already in production, it proves that high performance can be achieved without compromising sustainability or strategic independence.”
This development comes at a time when global EV players are increasingly scrutinised for their dependence on critical raw materials. With this move, Simple Energy strengthens its ‘Built in India, For the World’ vision and opens new doors for more sustainable and geopolitically neutral supply chains.
At the heart of this innovation lies a patented motor architecture developed by Simple Energy’s in-house R&D team. For years, heavy rare earth magnets have been the default in EV motors due to their high torque density and compact size. Hence, the crisis brought into picture the dire need for localisation efforts. In response to material restrictions, Simple Energy explored alternative compounds and systematically tested combinations to deliver performance on par with heavy rare-earth-based systems. This was coupled with proprietary in-house algorithms that control how the motor manages heat, magnetic field, and torque delivery.
The company said that unlike most EV players who rely on external suppliers, Simple Energy designs and manufactures its own motors. This allows full control over iterations, testing, and deployment. It enables the company to cut down R&D time drastically and bring heavy rare earth-free motors to market at a pace unmatched by others, it said.
Founded in 2019 by Suhas Rajkumar and Shreshth Mishra, Simple Energy has secured over USD 41 million in Pre-Series A and Series A funding. The company has achieved 95 percent localisation across its manufacturing and supply chain operations.
With over 46 showrooms across key cities like Bengaluru, Goa, Pune, Vijayawada, Hyderabad, Vizag, and Kochi, the company is aggressively expanding its footprint. It plans to launch 150 new stores and 200 service centres across India by FY’25. Looking ahead, Simple Energy is preparing for an Initial Public Offering (IPO) in Q2–Q3 FY27, with plans to raise USD 350 million to accelerate product innovation, manufacturing scale-up, and deeper national market penetration.
please contact: contact@energetica-india.net.
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