Signify India Launches its Philips Direct-to-Consumer Website
With an extensive selection of over 1000 consumer products across various categories, Signify India's new platform, In.shop.lighting.philips.com, is designed to provide unmatched ease, convenience, and accessibility for its valued customers.
November 01, 2023. By News Bureau
The website will cater to customers across India, ensuring that people from all regions can benefit from its lighting solutions. As the festive season approaches, customers can look forward to exciting offers and promotions on the website.
Signify India has experienced substantial growth through digital platforms like Amazon, Blinkit, Myntra and Flipkart. The new D2C website, with its extensive range of products, is set to further enhance this growth as it complements the limited product offerings on these platforms.
Customers can look forward to a seamless shopping experience with the potential integration of virtual store, enhancing the product exploration journey. At our Virtual Store, customers can delve into the details of each product. Learn about their features, materials, and the inspiration behind their designs.
In recognizing the evolving landscape, the prevalent dominance of the market by Chinese imports, tends to be devoid of warranties and spares availability, significantly undermining the overall product quality. The allure of these products may be deceptive, as they often fall short of delivering the promised quality and longevity. This influx of substandard products poses a significant challenge to consumers seeking reliable and enduring lighting solutions. Signify's commitment is to provide an alternative that stands in stark contrast to these challenges.
Sumit Joshi, CEO, Signify India, shares his excitement: "We are delighted to announce our presence now on our own D2C website. Our Philips D2C website is a testament to our commitment to delivering superior lighting experiences. We have meticulously studied consumer behavior, trends, and patterns to ensure unmatched customer satisfaction. Our way of working with modern trade concepts in the electrical industry has borne fruit, and we aim to replicate this success in the realm of e-commerce.”
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Dr. Mridula D Bharadwaj
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