Selsmart Expands to over 25 Cities, Targets INR 500 Crore by FY26
Selsmart is set to process over 15,000 metric tons of e-waste annually, and is already operating at a revenue run rate of INR 100 Crore.
August 26, 2025. By News Bureau
Based on current volumes, Selsmart is set to process over 15,000 metric tons of e-waste annually, and is already operating at a revenue run-rate of INR 100 Crore. Launched in mid-2024, Selsmart was built to solve a growing gap in India’s waste infrastructure – how to get unused electronics out of homes, shops and offices, and into verified recycling channels. The return supply chain for electronics in India has been historically fragmented and broken; Selsmart addresses this challenge through a fully digitised model that integrates OEM contracts, brand trade-in programmes and retail partnerships into a single and organised system. The model blends convenience, door step pick-up, instant digital payout, end-to-end traceability, and allows anyone to schedule a pickup in a few clicks.
As part of this integration, Selsmart has signed up with three leading air-conditioning majors to manage their complete offline and webstore exchange programmes, partnered with two large MNCs to run the full trade-in process for their electronics category at the webstore level, and joined hands with two home appliances majors to offer consumers vouchers and coupons for new sales at their brand stores both online and offline.
Speaking on the milestone, Nitin Gupta, CEO and Co-Founder, Attero, said, "What we are building with Selsmart is infrastructure that speaks to the future. The real value lies not just in the numbers, but in how we are shifting behaviour at the ground level. We have made it easy for people and businesses to take the right step with their old electronics. Every device picked up through the platform is one less item headed for a landfill and one more step towards recovering materials that India otherwise imports. The network we are creating will serve the country’s growing demand for circular resources without putting additional pressure on mining or manufacturing. It is smart, local and built for scale."
Expansion into additional tier-II and tier-III locations is already in progress, with a strong focus on keeping the service simple and convenient for end users. Selsmart feeds directly into Attero’s patented recycling technology, which is designed to recover metals such as gold, silver, cobalt, copper, lithium and rare earth elements from discarded electronics with world-class efficiency.
Attero currently holds 46+ global patents and operates with metal recovery rates as high as 98 per cent for 99.9 per cent pure critical materials. The company’s closed-loop recycling infrastructure is fully compliant with global environmental standards and is engineered to reduce India’s dependence on raw material imports while creating value from domestic waste.
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