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Royal Enfield Makes its Entry in EV Space with its New Brand Flying Flea
Flying Flea's first two motorcycles, the classic-styled FF-C6 and the scrambler-styled FF-S6, will be in the market by early 2026, with the first model- C6.
November 05, 2024. By Aishwarya
Royal Enfield has unveiled its electric motorcycle brand Flying Flea and is planning to launch two electric models under the brand by early 2026.
Flying Flea's first two motorcycles, the classic-styled FF-C6 and the scrambler-styled FF-S6, will be in the market by early 2026, with the first model- C6, expected next year, the company said.
Siddhartha Lal, Managing Director, Eicher Motors said, "This is a significant step in our evolution as a brand and an opportunity for us to distil the essence of Royal Enfield DNA combined with all the great benefits of EV technology and bring something absolutely delightful and differentiated to the world of city-plus mobility."
B Govindarajan, CEO of Royal Enfield added, "We’ve been deeply investing in R&D and infrastructure for EV over the last many years, and have built a world-class team including 200+ engineers in India and the UK. We have also initiated the development of an EV manufacturing plant in Chennai, India."
Mario Alvisi, Chief Growth Officer - Electric Vehicles for Royal Enfield called the Flying Flea a fresh start for the company, stating, "When we say this is a city+ platform, this is to say Flying Flea allows riders to break free to and from the city with a truly moving and visceral riding experience."
A dedicated EV unit has already been formed – which operates like a start-up and gets the desired higher time and resources from the top management.
While Royal Enfield has already acquired new land for the electric vehicle facility in Cheyyar, the first set of electric vehicles however will be coming out of its Orgadam facility – from a separate manufacturing line.
Eicher Motors has also acquired around 10% stake in Spanish high-performance electric motorcycle maker Stark Future, with plans to co-develop electric motorcycles.
Flying Flea's first two motorcycles, the classic-styled FF-C6 and the scrambler-styled FF-S6, will be in the market by early 2026, with the first model- C6, expected next year, the company said.
Siddhartha Lal, Managing Director, Eicher Motors said, "This is a significant step in our evolution as a brand and an opportunity for us to distil the essence of Royal Enfield DNA combined with all the great benefits of EV technology and bring something absolutely delightful and differentiated to the world of city-plus mobility."
B Govindarajan, CEO of Royal Enfield added, "We’ve been deeply investing in R&D and infrastructure for EV over the last many years, and have built a world-class team including 200+ engineers in India and the UK. We have also initiated the development of an EV manufacturing plant in Chennai, India."
Mario Alvisi, Chief Growth Officer - Electric Vehicles for Royal Enfield called the Flying Flea a fresh start for the company, stating, "When we say this is a city+ platform, this is to say Flying Flea allows riders to break free to and from the city with a truly moving and visceral riding experience."
A dedicated EV unit has already been formed – which operates like a start-up and gets the desired higher time and resources from the top management.
While Royal Enfield has already acquired new land for the electric vehicle facility in Cheyyar, the first set of electric vehicles however will be coming out of its Orgadam facility – from a separate manufacturing line.
Eicher Motors has also acquired around 10% stake in Spanish high-performance electric motorcycle maker Stark Future, with plans to co-develop electric motorcycles.
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