Renewable Energy Buyers Alliance Launched, Targets 60 GW of Corporate Renewables by 2025

Google, Facebook, General Motors and Walmart, along with over 300 other companies has announced that it has launched the Renewable Energy Buyers Alliance (REBA), the prevalent group of corporate renewable energy buyers in the United States. By working to unravel the marketplace for organizations to buy renewable energy, REBA hopes to bring more than 60 GW of new renewables online in the United States by 2025.

With offices in Washington, DC and Boulder, Colorado, the new membership organization will extent varied industries and businesses, whose leadership circle alone exemplifies yearly revenues of $1 trillion and over 1% of US annual electricity consumption (48 terawatt-hours).

“Every enterprise—whether it’s a bakery, a big-box retailer, or a data center—should have an easy and direct path to buy clean energy. Ultimately, sourcing clean energy should be as simple as clicking a button,” said Michael Terrell, Head of Energy Market Strategy, Google, and REBA’s first board chair.

REBA’s vision of tomorrow’s energy marketplace is a robust carbon-free energy system where every organization has an easy and cost-effective path to buying renewable energy. Commercial and industrial energy users were responsible for more than 2 billion tons of greenhouse gases from energy use in 2018. Mitigating these emissions is part of the reason why over 70% of Fortune 100 companies have set greenhouse gas emissions reduction targets or renewable energy purchasing goals.

“Today’s REBA launch demonstrates that large energy buyers from across every sector are committed to doing their part to solve this problem,” said Rob Threlkeld, Global Manager, Sustainable Energy/Supply Reliability at General Motors.

Membership is accessible to nonresidential energy buyers, clean energy developers and other service providers. The association objects to open energy markets and offer greater choice for corporate energy buyers, aiming on innovations in policy, markets and technology as well as educational training.

“Never before has such a diverse group of organizations, from every industry, come together to form an association with a single, market-focused, mission-driven vision of a zero-carbon energy future,” said REBA’s inaugural CEO and Former US Air Force Executive, Miranda Ballentine.