Racold Thermo to enhance its leadership position in India

Racold Thermo Limited has announced its aggressive plans for 2016. It has redefined industry standards and set new benchmarks in water heating by driving innovations and enhancing aesthetics, quality, durability, safety and performance of the product, specially adapted to suit Indian conditions. The company has a pan-India presence with over 12,000 retail outlets and 170 service centres.

2016 will be a busy year for Racold as they will be having a battery of launches across water heating categories. In Electric portfolio, some new products are planned in both Instant and storage categories. The company also plans to expand its heat pump portfolio with enhanced offerings, both in commercial and domestic segments. Apart from this, Racold will be further consolidating its solar water heaters portfolio with new product introduction. The company also plans to enhance its reach to 15000 outlets from the current level of 12000 outlets

Mr.V.Ramnath, Managing Director, Racold Thermo said, “The industry is evolving fast and with the entries of multiple brands, both national and multi-national, we see a healthy competition emerging. Considering that the penetration of the category is low -10% in urban India, there is a good opportunity for all quality players. Racold has been the frontrunner of technology in water heating. Backed by a deep understanding of evolving consumer needs and our strong global expertise, we have been setting unprecedented benchmarks for the industry. We foresee 2016 as a very exciting year for us”.