Racold Thermo Private Limited launches ‘Racold SunCity’ this World Environment Day

Global warming, climate change and increasing level of carbon emission have become a growing concern among Indians. As a step towards reducing carbon footprint and creating a greener country, Mr. Narendra Modi, Prime Minister of India, has taken some important initiatives in this direction. Taking the baton from him is Mr. Piyush Goyal, Minister of State with Independent Charge for Power, Coal, New and Renewable Energy in the Government of India, who has been extensively promoting the use of clean energy in India. Echoing these thoughts, Racold Thermo Private Limited has announced the launch of a Digital Brand Awareness Campaign ‘Racold SunCity’ around World Environment Day. This campaign is targetted at creating awareness and encouraging users about the benefits of solar energy and motivating them to take a pledge to incorporate green energy solutions in their daily lives.

This campaign follows the launch of their solar water heating product, Alpha Pro, which was unveiled recently. Racold Thermo Private Limited has always worked to bring about a change in society.  Their tagline, ‘Reborn Every Day’ is in line with this thinking.

Mr. V Ramnath, Managing Director, Racold Thermo Private Limited shared his thoughts by saying, “We, at Racold Thermo Private Limited, believe in creating a difference. Our team began by conducting  research in the market and we learnt that using solar products will not only help reduce 1.6 tons of carbon emission but also save Rs. 21,000 annually i.e. more than Rs. 3 lakhs in 15 years, which is an interesting figure. We wanted to drive home this message and thus, decided to use an Edutainment platform to engage with our audience. We believe that our audience will love this campaign and support us our vision for a sustainable environment.”

Adopting an Edutainment approach, ‘Racold SunCity’ campaign is aimed at educating consumers about the benefits of solar energy and switching to greener lifestyle; while the method of driving home the message is through an entertaining and interactive approach. Users are invited to log into a specially created microsite for this purpose, http://suncity.racold.com/, where they can participate to create the world’s first completely solar powered city. This city is spread across 25 acres and as people navigate their way through it, they get to learn about the benefits of solar energy.  Participants also pick up some interesting trivia along the way. For instance, did you know that using solar products and solar energy helps in reduction of carbon emission up to 80% per family!

The campaign will invite participation on the brand’s website http://suncity.racold.com/ as well as on different social media platforms like YouTube, Facebook, Google Display Network, Taboola and Yahoo.

Earlier Racold Thermo has successfully conducted award-winning campaigns like ‘Switch 2 Green’, ‘Wake Up Bucket Challenge’ and ‘Turn Up The Heat’ that is in line with its brand philosophy.