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Prism Johnson to Procure 49.5 MW Captive Wind Power from Purvah Green

Prism Johnson has announced an investment of up to INR 40 crore in KUS Renewable, a Purvah Green SPV, to develop a 49.5 MW captive wind power project in Madhya Pradesh for supplying renewable power to its Satna cement plant.

September 25, 2026. By Mrinmoy Dey

Building materials manufacturer Prism Johnson has announced an investment of up to INR 40 crore in KUS Renewable, an SPV of Purvah Green Power of RPSG Group, to develop a 49.5 MW captive wind power project in Madhya Pradesh.

This is Purvah Green's first commercial and industrial (C&I) power supply agreement, the company said.

The proposed wind power project will be established in Tehsil Alot, District Ratlam, Madhya Pradesh, and will supply dedicated renewable power to Prism Johnson's cement plant in Satna, Madhya Pradesh.

As part of the agreement, Prism Johnson will acquire equity shares representing at least 26.5 percent of KUS's equity share capital and/or redeemable preference shares for a cash consideration of up to INR 40 crore. The transaction is expected to be completed by October 31, 2027, the company stated in a regulatory filing.

It further added that the investment is aimed at enabling Prism Johnson to procure renewable power at a lower cost, thereby supporting a reduction in its overall cement production costs. The project is also expected to increase the company's use of renewable energy and support its energy efficiency, resource optimisation and broader ESG objectives.

As per the company’s Business Responsibility and Sustainability Report, at Prism Cement, the share of renewable energy in total power consumption rose from around 32 percent in 2024-25 to 32.6 percent in 2025-26, supported by continued expansion of solar capacity.

The agreement opens a C&I business for Purvah alongside its utility-contracted portfolio, as part of RPSG's plan to build a renewable platform of more than 10 GW. Purvah intends to focus its C&I business on energy-intensive, hard-to-abate industries, where power is a large share of operating cost, loads run around the clock, and long-term clean supply is hardest to secure.

Shashwat Goenka, Vice Chairman, RP-Sanjiv Goenka Group, said, “The hardest question in Indian renewables today is not how to build a project. It is who takes the power, and on what terms. Heavy industry answers that better than almost anyone: large loads that run around the clock, a real reason to switch, and in a captive structure, a stake in the asset itself. That is where we want to build our C&I business.”

Purvah's pipeline to date has been built around utility offtake, including capacity earmarked for CESC's own distribution business. Following its August 2026 agreement to acquire a 1.4 GWp operating solar portfolio from ReNew Solar Power for an enterprise value of INR 4,859 crore, Purvah's contracted capacity stands at 4.8 GWp, of which 1.8 GWp is operational, with a further 2.2 GWh of battery storage under implementation.

Tags:

Captive wind power projects

RE intake in cement sector

C and I RE Procurement

Captive wind project in Madhya Pradesh

Shashwat Goenka