Pilot Industries to Expand Footprints in Retail Battery Market; Ropes in Ajay Devgan as Brand Ambassador

With an aim to expand its product offerings for retail customers after capturing B2B battery market, Pilot Industries has onboarded Ajay Devgan as the brand ambassador for its leading brand “Leader Batteries”.

April 05, 2021. By Manu Tayal

With an aim to expand its product offerings for retail customers after capturing B2B battery market, Pilot Industries has onboarded Ajay Devgan as the brand ambassador for its leading brand “Leader Batteries”.

Pilot Industries has been a pioneer in the E-Rickshaw, Inverter, Solar batteries and battery plates segments in India.

The company has been providing world-class and futuristic energy solutions in Storage Energy and Lead(Pb) products.

Commenting on the tie-up, Sanjeev Aggarwal, MD of Pilot Group of Industries, said “We are elated to announce this association with Ajay Devgan as an endorsing face of Leader Batteries. He embodies everything our brand stands for – a perfect amalgamation of Power, Performance, Quality, Durability and Reliability.”

“I have made conscious effort to associate with brands that offer great solutions to real India. A Made-In-India brand like Leader Batteries would be a perfect fit with my priorities. With their products that match global standards and energy efficient solutions, I am confident that the brand receives positive response from all corners of the country,” said Ajay Devgan.

With Ajay Devgan’s strong, grounded personality and established connect in the heartland as well across different corners of the country, he perfectly fits the brand ethos with his everyman yet dynamic demeanour, the company said in a statement.

The company has its presence in more than 30 overseas markets and enjoys a sizeable market share. With the recent shift in business strategy, it plans to grow its business by 100 per cent in coming three years. 

Sanjeev Aggarwal further said, “with our business journey evolving from B2B/OEM manufacturing to Direct retail and distribution, we aim to take our products and solutions to every home in India.”

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