Piaggio India Launches Battery Subscription Model for its Electric Three Wheelers
By addressing affordability and battery concerns, the subscription model can encourage wider adoption of electric 3Ws, leading to cleaner transportation and reduced emissions.
May 02, 2024. By Anurima Mondal
The subscription model goes beyond affordability as it addresses ‘battery anxiety’ by taking full responsibility for battery health. Customers can now purchase the Apé Elektrik for INR 2.59 lakhs (ex-showroom) and subscribe to a high-quality Piaggio-approved battery pack for a monthly fee leased through the dealership.
The battery lease term is 120,000 kilometres or 8 years for cargo vehicles and 150,000 kilometres or 8 years for passenger vehicles. After reaching the designated mileage, the monthly rent reduces to INR 0. The subscription includes battery replacements at the same rental amount after the initial lease term.
The battery subscription model will be launched in 30 cities including Delhi, Noida, Mumbai, Gurgaon, Pune, etc. The subscription model requires no additional documentation from customers and of desired, allows them to unsubscribe the program or sell their vehicle at any time like a regular buy.
Speaking about the announcement Diego Graffi, Chairman and MD Piaggio Vehicles Pvt. Ltd. said, "Piaggio India has a long history of prioritizing customer satisfaction through innovative products and solutions. The industry-first ‘Battery Subscription Model’ removes another barrier to EV adoption by addressing battery concerns and offering a cost-effective ownership option. We are confident this model will sustain EV growth in a post-subsidy environment. "
Adding his views, Amit Sagar, Executive Vice President - CV Domestic Business at Piaggio Vehicles Pvt. Ltd. said, “Customer can now own an electric 3W at downpayment of Just INR 30,000 and an EMI of INR 8,000 per month which makes it as easy to own as compared to 3W CNG. Battery Subscription model will bring in a new wave of EV adoption in the industry. Our initial interaction with channel partners and consumer makes us believe that we have a winner. We believe that the model will also continue the EV adoption in a post-subsidy world ensuring that customers and manufacturers get the best from the massive EV opportunity.”
please contact: contact@energetica-india.net.
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