Meyer Burger to Unveil its Patented Modules in 3 Variants; Hanwha Q CELLS’ Sven Stoffers to Join as Sales Head

Switzerland-based Meyer Burger will unveil its latest high-performance solar photovoltaic (PV) modules today at an online product premiere on its website and social media channels.

April 27, 2021. By Manu Tayal

Switzerland-based Meyer Burger will unveil its latest high-performance solar photovoltaic (PV) modules today at an online product premiere on its website and social media channels.

During the event, the company will present 3 patent-protected product variants, all of which manufactured using the proprietary heterojunction/SmartWire technology in it’s own production facilities in Germany.

The company said that its new solar modules will set new industry standards in terms of performance, origin and sustainability.

Commenting about the company’s solar modules features, Moritz Borgmann, responsible for global sales and marketing as Managing Director of Meyer Burger (Industries) GmbH, said “we optimize our solar modules for maximum energy yield. They bring decisive differences compared to conventional products.”

“The next-generation solar cells, which we interconnect with our proprietary SmartWire interconnection technology, enable our customers to achieve up to 20 percent higher energy yield on the same roof area,” Borgmann added.

Borgmann noted that there is only one product feature in which the company is following the standard, “we achieve this industry-leading energy yield and up to 400 watt-peak module power without having to make the modules ever larger, as our competitors do. This allows installers to make the most of their customers' roofs and to work with modules of familiar size and manageable weight.” 

The company initially offers 3 product variants i.e. Meyer Burger White, Black and Glass in the rooftop market for residential and small commercial customers.

All variants exhibit superior longevity, underpinned with performance guarantees of more than 92 percent for the Meyer Burger White and Meyer Burger Black after 25 years, and even more than 93 percent for the especially robust Meyer Burger Glass after 30 years.

The company said that it manufactures both solar cells and modules at its plants in Europe and also strives to set up its supply chains locally to the greatest extent possible.

Additionally, it also sourced entire silicon used as well as other components from Europe itself.

Furthermore, the company is also striving for a solution for almost complete recycling of the modules, contributing to the circular economy.

For the sales of its new high-efficiency solar modules, it is working with leading international distributors, including - BayWa r.e., IBC Solar, KdiSolar, Krannich Solar, Memodo, Solarmarkt, Solen Energy Europe and Sonepar Germany.

The company will start the delivery of the first modules before the end of July 2021.

From May, solar sales expert Sven Stoffers will be joining Meyer Burger as Head of Sales and will report to Managing Director Moritz Borgmann. Sven will be responsible for the company’s sales activities worldwide with the exception of the USA.

Sven Stoffers has many years of experience in building up sales organizations and successfully selling solar modules. Following leading sales roles at SolarWorld AG, he served most recently as Head of Sales for the DACH region at solar module manufacturer Hanwha Q CELLS.

Meanwhile, the company’s new production facilities in Bitterfeld-Wolfen and Freiberg will be opened at the end of May and will then gradually start mass production. In the first phase, a nominal annual capacity of 400 MW will be set up, to be expanded to 5 GW by 2026.

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