Maruti Suzuki Unveils ‘e For Me’ Vision for Electric Mobility

Maruti Suzuki India Ltd. (MSIL) has unveiled its 'e For Me' vision, a comprehensive strategy for electric mobility. It will be implemented by a dual-pronged strategy of launching electric products - featuring the launch of the e VITARA eBorn SUV, and building a robust EV ecosystem tailored for India.

January 07, 2025. By Mrinmoy Dey

Maruti Suzuki India Ltd. (MSIL) has announced its progressive blueprint for electric mobility, christened ‘e For Me’. This strategic vision embodies a comprehensive ecosystem that integrates state-of-the-art electric vehicles, pioneering technology, and a robust charging infrastructure. The 'e For Me’ vision is driven by customer centricity at its heart and will be implemented by a dual-pronged strategy.

As an affirmation of India's escalating stature within the international automotive domain, Maruti Suzuki is set to unveil its 'Made-in-India-for-the-World' eBorn SUV – e VITARA at the Bharat Mobility Global Auto Show 2025.

The company’s journey into the electric future begins with e VITARA, its first-ever eBorn SUV. “The e VITARA marks the beginning of a new chapter and underlines our commitment to develop electric vehicles that are specifically designed for Indian customers,” the company stated in a statement.

The company's showcase will be spread across a 3,300 sq.m. pavilion located at Hall No. 5, Bharat Mandapam, New Delhi. Attendees will be immersed in an extensive showcase that reflects Maruti Suzuki's dedication to sustainable mobility, cutting-edge technology, and a commitment to ecological responsibility.

The display will present a wide array of lifestyle concept vehicles, headlined by the eBorn SUV – e VITARA, and will include celebrated models such as the Dzire, Swift, Invicto, Jimny, Fronx, Grand Vitara, and Brezza. This lineup exemplifies the company's holistic approach to offering contemporary mobility solutions.

Further, the company is engaged in establishing an extensive ecosystem to facilitate the adoption of electric vehicles and ensure a hassle-free EV ownership experience.

Elaborating on the vision, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Ltd., said, “Our 'e For Me' vision represents a defining moment in India's electric mobility transformation. While Maruti Suzuki has been India's trusted mobility partner for over four decades, today, we are introducing a revolutionary approach to electric mobility that puts the customer at the core.”

He further added, “This strategy goes beyond just launching electric vehicles – it is about creating an entire ecosystem that makes the transition to electric mobility natural and seamless for every Indian. We are excited to showcase the complete dimension of 'e For Me' at the upcoming Bharat Mobility Global Expo 2025, where visitors will experience first-hand how we are reimagining the future of mobility in India.”

Tags:

Sustainable Transport

Maruti Suzuki India Ltd.

Maruti Suzuki e For Me vision

Maruti Suzuki EV

E VITARA eBorn SUV

Bharat Mobility Global Expo

Partho Banerjee

Maruti Suzuki EV launch