Mahindra Launches 5 e-SUVs under 2 Brands Based on Purpose-Built INGLO Platform

Mahindra & Mahindra unveiled its new state-of-the-art INGLO EV platform and five e-SUVs under two EV brands showcasing its vision for the future of electric mobility.

Mahindra's vision is to lead the electric mobility revolution in India by bringing authentic electric SUVs with cutting-edge technology, through the three key strategic pillars of Brand, Design and Technology. 

Bringing alive the sport in electric SUVs, Mahindra unveiled two new brands, created specifically to house the company's EV portfolio – Iconic brand XUV with the Twin Peak logo in Copper and the all-new electric-only brand called BE. 

Dr Anish Shah, Managing Director & CEO, Mahindra Group, said, "We are proud and delighted to showcase our Born Electric vision. It provides a strategic direction that is in line with our core philosophy of 'Rise' – to be an organisation that will be counted among the best in the world and at the same time rise for our planet to fight against climate change. Mahindra will offer customers future-ready technology, head-turning design, world-class products and the benefits of global partnerships. By 2027, we expect that a quarter of the SUVs we sell will be electric."

Rajesh Jejurikar, Executive Director – Auto and Farm Sectors, Mahindra & Mahindra, said, "Our vision of Born Electric is underpinned by the future-ready INGLO platform, two new exciting brands and the Heartcore design philosophy. The five electric SUVs provide a powerful glimpse of our strategic direction and hews to the Mahindra attitude of a racing spirit and the attitude of adventure. We aim to not only electrify the roads but also the hearts and minds of SUV aficionados in India and around the world."