Lexus Launches its First EV by 2025 for Transition to Electric Mobility in India
Lexus targets to transition some of its sales outlets to serve the pre-owned car vertical after factoring in the business viability of the dealer partner. Presently, the carmaker sells its product range through 23 touchpoints.
July 26, 2023. By Nivedita Ojha
Naveen Soni, Lexus India President, said that the auto manufacturer is considering the introduction of a structured pre-owned car programme.
Soni stated, "For us, the starting point would be cities where there is a sizable vehicle park”.
He added, "So we've got very good information about the behaviour pattern in these markets, like summer conditions, testing conditions, desert conditions, all that has gone back to Japan. Hopefully, by 2025 we should have our first EV product coming to this country.”
The company has expanded its reach all over the country by augmenting its sales network to 23 from four outlets in four cities a few years ago.
He said, "We were hardly covering 40-50 percent of the luxury car market. We have now reached the 23 outlet mark and that has helped more customers to actually see and feel the product.”
The carmaker targets to go completely electric by 2035.
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