Lane Eight Partners with Carbonfact to Achieve Global Net Zero Carbon Footprint By 2030

LANE EIGHT, the disruptive performance footwear brand known for designing versatile, sustainable and planet-conscious activewear is continuing to further their commitment to minimizing the brand's impact on the planet by partnering with Carbonfact to achieve a true assessment of their carbon footprint as part of their journey to Net Zero.

Developed by prioritizing both performance and sustainability, LANE EIGHT footwear is crafted with natural materials such as eucalyptus (Tencel) and algae (BLOOM), and recycled materials or the best available alternatives to combat the usual impact material extraction and processing has for a pair of shoes.

"Carbonfact's methodology follows the 'Product Environmental Footprint Pilots' developed by the European commission. We aim to be a part of developing comprehensive standards for the sportswear industry," says LANE EIGHT Co-Founder Josh Shorrock. "While we recognize that it is virtually impossible today to create a performance shoe that is carbon neutral, we strive to continually reduce our footprint until we arrive at a global net zero."

"Our goal as a brand has always been to create a shoe that is not only easily accessible to an everyday consumer but also disrupts the current industry's standards for what is deemed eco-conscious," says James Shorrock, LANE EIGHT Co-Founder. "We are constantly striving to push our standards and develop innovations that ensure that we provide a quality product while utilizing innovative processes to lower our impact as much as possible."