JD.com's Green Impact Initiative to Offer One Million Green-labeled Products

JD.com announced the launch of its 'Green Impact Initiative' to promote sustainable consumption throughout the supply chain.

Starting from this year's 618 Grand Promotion, China's largest mid-year shopping festival, approximately one million different kinds of products on JD.com will be selected to be green-labeled, helping Chinese consumers find and buy green products more easily.

The program will be officially launched on JD's app, in collaboration with global partners including P&G, JOMOO, L'Oréal, CHERY, PurCotton, Nestlé, Panasonic, Abbott, etc., and China Association of Small and Medium Enterprise.

By purchasing these labeled products, customers are able to collect green credits and redeem for green products, coupons and peripheral products including digital collectibles through a newly established green account system integrated in JD's app.

"JD's products and services can be accessed by our customers almost anytime and anywhere, but this is not enough," said Chen Lin, vice president of JD.com and head of platform business of JD Retail. "Only by making every node on the supply chain low-carbon, such as creation, marketing, circulation, and fulfillment, can we lead sustainable green consumption."

JD.com selects and labels products based on certification, function, usage scenario and packaging materials.

The labeled products will include those certified by national and international standards, advocating for refill and less packaging, adopting sustainable materials, with zero waste, as well as low-carbon transportation products including BEVs, sustainable fashion and furnishing products, and energy efficient appliances.