Indian consumers are progressively considering to buy a hybrid or an electric vehicle over conventional powertrain-driven ones on the back of supportive environmental policies, big-brand bets and shift in buyers’ outlook, demonstrates a report by Deloitte.
As many as 39 per cent of the respondents in the country said they would prefer a hybrid, a battery or an alternate powertrain-powered vehicle when buying their next vehicle (up from 31 per cent in 2018) as per the 2019 Deloitte Global Automotive Consumer Survey. Around 21 per cent of the buyers though said that they would prefer a hybrid electric vehicle to resolve issues related to range anxiety. About 6 per cent said they would opt for full-electric vehicles while 12 per cent would go for some other technology.
Rajeev Singh, partner and automotive sector leader at Deloitte India, said, “Hybrid vehicles allow consumers to experience battery-powered vehicles but do so in an environment they are comfortable in. There are no related issues pertaining to range anxiety. From a supply perspective too, hybrid vehicles would give automakers time to set up a vendor base to move on to full electrics. It is a good intermediate technology.”
Given the present challenges ascending from affordability of full electric vehicles and lack of adequate charging infrastructure, Singh said that e-mobility among private users of four-wheelers will remain limited mid-term. “We will see electrification take off in a big way first in three-wheelers, followed by two wheelers and fleet taxi operators in India,” he said.
When it comes to vehicle connectivity, 76 per cent of the consumers in India feel that augmented vehicle connectivity will be advantageous. When it comes to features of connected vehicle, 84 per cent of the consumers are more interested in updates regarding traffic congestion, suggested alternate routes, suggestions regarding safer routes, updates to improve road safety, prevent potential collisions, maintenance updates and vehicle health reports But while there is increasing interest among consumers in India regarding battery-powered vehicles and connected mobility solutions, buyers are wary of the safety of autonomous technology. As many as 48 per cent of them felt that autonomous vehicles will not be safe for use in the country. Consumers are looking to the government to exert a significant amount of control over the development and use of AVs.
It is not only vehicle technology that is observing disruption globally, vehicle usage and ownership patterns too are changing, the study discovered. In India, presently 47 per cent of the consumers use their own vehicle every day which is projected to rise to 50 per cent in three years from now.
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