Indian LED start-up ELPZO gears up for the market

ELPZO Electricals India Pvt. Ltd., has announced its foray into the Indian market with a series of innovative and efficient lighting solutions.  The LED products manufacturer, ready to etch a national footprint in the Indian electrical industry, has launched a diverse range of high quality and cost effective lighting products for homes as well as business spaces.

Lighting accounts for around 17-18% of the electricity consumption in the country, which poses an opportunity of Rs.22000 Crore by 2020. With the Indian government backing the idea of replacing traditional bulbs with LED to increase energy efficiency, using made in India solutions will be a win-win for Indian consumers.India, just being at the cusp of a transition from CFL to LED lighting provides a perfect base for LED solution makers to capitalize on the opportunity.

Sharing the company’s vision at the launch, Mr. Sunil Bhat, Director, Elpzo Electricals India Pvt. Ltd.said, “We are really excited to step into the market with our broad range of next-gen products to enhance the lighting standards of the country. With the LED lighting market still at a very nascent stage in the country, ELPZO sees a great opportunity to introduce high quality and cost effective solutions to each part of the country. Our recent interactions in the market have been very positive and we look forward to helping citizens create essential moments of happiness through efficient lighting, be it living rooms, offices or streets”

“Our mission is to optimise product output and render the best service in the market in order to be recognised domestically as the best lighting and electrical solution. India offers a promising road ahead as it transitions from traditional to LED lighting. Our deep expertise and understanding of the urban as well as regional markets makes us bullish about the opportunities which lie ahead of us,” added Mr. Sunil Bhat

With the LED lights as its initial launch product, the company plans to come up with an extensive range of products, including electrical and home appliances.