Hero Lectro Drops E-Cycle Prices in Delhi Post EV Policy Inclusion

With the inclusion of the electric vehicle (EV) policy of the Delhi Government, the e-cycles brand of Hero Cycles i.e. Hero Lectro has announced a reduction in prices of five of its variants.

June 27, 2022. By Manu Tayal

With the inclusion of the electric vehicle (EV) policy of the Delhi Government, the e-cycles brand of Hero Cycles i.e. Hero Lectro has announced a reduction in prices of five of its variants.
 
The move came as the company is expecting that the e-Cycle prices in the state will see a significant effective reduction as a direct result of the subsidy and tax exemption announcement by the Delhi State Government, the first State to announce such.
 
This is expected to boost the adoption of e-cycles in the national capital.
 
Moreover, the cargo e-cycles are also expected to become a preferred choice of green and cost-effective last-mile delivery vehicle for commercial use cases with the policy inclusion.
 
The four Hero Lectro variants, which saw an effective price reduction of Rs 7,500 across models, include - C6, C8i, F6i and C5.
 
However, its cargo variant ‘Cargo Winn’ will see an effective price reduction of Rs 15,000, making it the most cost-competitive electric commercial vehicle at Rs 34,999.
 
With four personal e-cycles and one cargo e-cycle, the company currently has the highest number of options eligible for subsidy under the Delhi EV Policy.
 
Commenting on the development, Aditya Munjal, Director of Hero Cycles, said, “we wholeheartedly welcome the decision of the Delhi Government to include E-Cycles as a part of its EV Policy in the national capital. The subsidy support will make E-Cycles more affordable and accessible to a larger segment of society. While most of the models that are covered under the subsidy are primarily used for commute, fitness and micro-mobility needs, the price reduction in our cargo e-bike variant will make the Hero Lectro Winn the most cost-competitive, sustainable option in the hyperlocal delivery ecosystem. As a result of this, we expect to see a boost in economic activity and new sources of income being created.”
 
Hero Lectro has a varied e-cycle portfolio spanning 14 variants across multiple utilities, including products with and without gears. Keeping the different user profiles in mind, the company has provided solutions for commuting, recreation, as well as last-mile delivery. It has introduced innovative design along with smart features in its e-Cycles.
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