GREW Solar Launches Cricket-led Campaign with Gujarat Titans to Highlight Role of Reliable Solar Energy

GREW Solar, a solar PV module manufacturer and energy venture of the Chiripal Group, has launched its new Ad-film in association with the Gujarat Titans, featuring captain Shubman Gill, Sai Sudharsan, and Washington Sundar. Titled ‘The Next Starts Here’ and anchored by the brand endline ‘GREW Solar – Powering the Next’, the Ad-film captures the belief that every leap forward - whether in sport, business or infrastructure begins with having the right foundation in place. This is the company’s second cricket-led Ad-film in 2026, following its TVC campaign with the Royal Challengers Bengaluru Women’s Team.

The Ad-film is built on a simple yet powerful truth, progress is shaped by the reliability of what powers it. There was a time when fading daylight dictated how long a young cricketer could train, quietly placing limits on ambition. Today, that constraint no longer exists. Through Shubman Gill, Sai Sudharsan and Washington Sundar, the film charts a journey from practice sessions to performing under stadium lights - with GREW Solar as the constant, dependable force behind that evolution. This mirrors the role energy plays in real life: not always visible, but always critical. Aspirational in its vision and grounded in lived experience, the film’s message is clear: with the right energy behind you, the next chapter is always within reach. While rooted in cricket, the narrative reflects a larger shift across India - where businesses, institutions and everyday consumers are increasingly choosing solar to remove the limits on growth and continuity. 

Vinay Thadani, CEO and Executive Director, GREW Solar, said, “This Ad-film campaign reflects how we see the role of energy having evolved from a background utility to a critical driver of performance on a global platform. Just as elite athletes rely on discipline and consistency, businesses today need power sources they can depend on without compromise. Through this film, we wanted to position solar energy not as an alternative, but as the foundation for reliable, future-ready growth.” 

The campaign is aimed at a new generation of decision-makers from high-growth businesses to infrastructure developers, who view energy reliability as central to performance. 

Rosette Soares, Head - Corporate Branding, GREW Solar, said, “With The Next Starts Here, we set out to speak to a modern India; young, ambitious, resilient, and deeply aware that sustainable energy isn’t a distant goal, but a present imperative. The Gujarat Titans mirror this very spirit: energetic, driven, and relentlessly forward-looking. This Ad film is our promise that GREW Solar will be there at every step, powering progress and enabling the journey ahead. We are the dreamers and doers.” 

The Ad-film launch comes at a defining moment for India’s solar sector. The country added a record 45 GW of solar capacity in FY 2025–26, crossing 150 GW of cumulative installed solar PV capacity with solar now accounting for 55 percent of India’s total renewable energy mix and the nation ranked third globally in solar PV. This campaign also reflects the broader shift in how India is adopting solar as a primary, performance-led energy choice for enterprises and infrastructure at scale. As India builds for its next phase of growth, energy reliability is becoming as critical as ambition itself - a shift this campaign seeks to capture. Gujarat, home to both the Gujarat Titans and GREW Solar’s manufacturing roots, was the second-largest contributor to this landmark year with 8,952 MW of new capacity. With two landmark Ad commercials in a single year, GREW Solar is positioning itself at the forefront of India’s clean energy narrative. 

The Ad film campaign will be amplified through a high-impact T20 cricket premier league media strategy combining digital-first storytelling and targeted business media outreach across Instagram, Facebook, LinkedIn, YouTube and the GREW Solar website.