Freyr Energy Expands Solar Footprint in Uttar Pradesh with Village Solarization Projects

Freyr Energy is ramping up its initiatives to grow the business in Uttar Pradesh's residential rooftop segment. Building on its commitment to promoting solar energy adoption, Freyr Energy has already solarized 10 villages in the Lakhimpur and Bahraich districts, achieving a total installed capacity of more than 300 kW.

Additionally, the company has completed several solar projects in the state, including Subharti (1 MW), Enertia (450 kW), and Brijbasi Art Press Ltd. (185 kW). With an existing installed solar capacity of 3.4 MW in UP, Freyr Energy is well-positioned to intensify its expansion into the residential sector as well.

The company is accelerating its efforts to improve the adoption of residential rooftop solar installations through the use of technology and aims to solarize 1,000 households by March 2025. Addressing the financial challenges that have historically hindered solar adoption, the company offers Zero-cost EMI loan schemes and facilitates quick loan evaluation.

Freyr Energy's customer-centric approach is evident in its commitment to simplifying the transition to solar energy. The company's tech platform, FreyrEnergy App, streamlines the entire solar installation process, ensuring a seamless and hassle-free experience for clients from initial consultation to post-installation services.

“The Uttar Pradesh government's proactive approach to solar energy is commendable,” said Radhika Choudary, Co-founder and Director of Freyr Energy.

“Government’s ambitious target of installing 22,000 MW of solar power projects by 2027 reflects a shared vision for a greener future. With PM Surya Ghar Yojana and Additional State’s subsidy of up to INR 30,000/- Uttar Pradesh residents can avail of a joint subsidy of up to INR 98,000/- for a 3 kW system.  These state schemes and incentives are very motivating for the customers to transition to solar,” she added.

Freyr Energy's initiatives are aligned with the 'Uttar Pradesh Renewable Energy Policy' (MPREP-2022), which aims to achieve 6,000 MW installed Rooftop Solar Projects by 2026-27. By contributing to the state's existing achievements in solar energy, Freyr Energy is enhancing Uttar Pradesh's renewable energy potential and solidifying its impact in the market.