French Oil Giant ‘Total’ Rebrands itself as ‘TotalEnergies’

In a major development, French multinational integrated oil and gas company, Total SE, has rebranded itself as ‘Total Energies’, representing its energy journey transformation from an oil giant to expanding into seven energies i.e. oil, natural gas, electricity, hydrogen, biomass, wind and solar.

May 29, 2021. By Manu Tayal

In a major development, French multinational integrated oil and gas company, Total SE, has rebranded itself as ‘Total Energies’, representing its energy journey transformation from an oil giant to expanding into seven energies i.e. oil, natural gas, electricity, hydrogen, biomass, wind and solar.

The move was in line with the company’s ambition to reach carbon neutrality by reducing its direct emissions by 40 per cent to 25-30 MtCO2e by 2030 and to net-zero by 2050.

Along with the name change, one of the seven ‘supermajor’ oil companies, Total has also changed its logo, representing seven sectors in which it operates with seven colours.

The company in a statement said that “at the ordinary and extraordinary shareholders’ meeting, shareholders approved, almost unanimously, the resolution to change the company’s name from Total to TotalEnergies, thereby anchoring its strategic transformation into a broad energy company in its identity. In tandem with this name change, TotalEnergies is adopting a new visual identity.”

Declaring the company’s decision, Patrick Pouyanné, Chairman and Chief Executive Officer of TotalEnergies, said “Energy is life. We all need it and it’s a source of progress. So today, to contribute to the sustainable development of the planet facing the climate challenge, we are moving forward, together, towards new energies. Energy is reinventing itself, and this energy journey is ours. Our ambition is to be a world-class player in the energy transition. That is why Total is transforming and becoming TotalEnergies.”

This new name and new visual identity embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing and providing energies that are ever more affordable, reliable and clean.

Currently, TotalEnergies is a broad energy company that produces and markets energies on a global scale i.e. oil and biofuels, natural gas and green gases, renewables and electricity. It has 1,05,000 employees are committed to energy that is ever more affordable, clean, reliable and accessible to as many people as possible. The company has been active in more than 130 countries.

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