Euler Motors Elevates Pallavi Arora to Associate Vice President-Marketing

Euler Motors has promoted Pallavi Arora to Associate Vice President – Marketing, giving her broader responsibilities as India’s electric commercial vehicle market grows.

In her new role, Arora will head integrated marketing and communications across B2B and B2C segments, covering brand strategy, public relations, digital and performance marketing, social media, and above-the-line and below-the-line campaigns. She will also drive brand positioning and customer engagement as the company scales its presence in the commercial EV space.

Arora has spent six years with Euler Motors, most recently as Assistant General Manager and Senior Manager – Marketing. She has led multiple high-visibility campaigns, including ‘Bada Socho, Euler HiLoad Socho’ for the HiLoad EV, ‘Aane De’ for StormEV, and the ‘Tan Tana Tan’ campaign for the Turbo EV 1000. The latter is currently being amplified during the ICC Men’s T20 World Cup 2026.

The elevation comes amid rising demand for electric cargo vehicles driven by last-mile delivery growth, e-commerce expansion, and tech-enabled fleet operations.

Before joining Euler Motors, Arora worked with Warner Bros. Pictures India, Mahindra Holidays & Resorts India Limited, and Cube26, which was later acquired by Paytm.

The move underscores Euler Motors’ focus on building leadership from within while sharpening its brand strategy in an increasingly competitive commercial EV market.