Energica Strengthens its Position in the ASEAN Region With Entry Into High-Value Japanese, Australian markets
Ideanomics announces that its subsidiary Energica has started selling its high-performance electric motorcycles in Japan and Australia.
December 13, 2022. By News Bureau
The first batch of motorbikes will arrive in both countries in Q1 2023.
"Japan is a key market for us. Energica's presence in Japan was sealed in August at the eight-hour Suzuka Circuit where our bikes were acclaimed for their performance during the numerous test laps at this prestigious and world-renowned endurance race," says Livia Cevolini, Energica Motor Company CEO. "Our partnership with Estar & Co., Ltd. in January 2020 has also improved our efforts in developing our Asia-Pacific network."
Japan is a priority market for Energica, where nearly 10.3 million two-wheel vehicles are registered and more than 83,000 motorcycles over 250cc, Energica's target market, were sold in 2021.
Demand for EVs in Japan is growing fast, driven by regulations restricting vehicle emissions and a rapidly growing EV charging network.
However, established OEMs have slowly introduced high-performance electric motorcycles in the 250-cc category. Energica will move fast to fill this gap and become the high-performance electric motorcycle of choice for Japan's motorcycle enthusiasts.
"Ideanomics has committed to extending Energica's footprint across the globe," says Robin Mackie, Ideanomics Mobility CEO. "This new market entry into Japan and Australia will contribute to what we anticipate a strong fourth quarter and long-term consistent revenue growth."
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