EESL Invites Private Players to Boost Adoption of Energy Efficient Products & Services in India

With an aim to maximise the adoption of energy efficient products and services in the country, state-owned Energy Efficiency Services Ltd (EESL) has decided to empanel Corporate Sales Agencies, Direct Sales Agencies, Dealers & Retailers and other Demand Aggregators, including ESCOs with requisite under the Success Fee Model.

March 09, 2021. By Manu Tayal

With an aim to maximise the adoption of energy efficient products and services in the country, state-owned Energy Efficiency Services Ltd (EESL) has decided to empanel Corporate Sales Agencies, Direct Sales Agencies, Dealers & Retailers and other Demand Aggregators, including ESCOs with requisite under the Success Fee Model.

Through this, EESL sought to boost and expand the sale of its various existing and new products and services in the markets. In order to establish an efficient sales channel, EESL is proposing the Demand Aggregation Module for below some of its key programmes such as, Super-Efficient Air-Conditioner Programme, Retrofit of Air-conditioning to improve Indoor Air Quality for Safety and Efficiency (RAISE), Unnat Jyoti by Affordable LEDs for All (UJALA), National Motor Replacement Programme, Integrated Energy Efficiency Services (IEES), among others.

This kind of approach will provide a win-win proposition for both EESL and its channel partners. Herein, EESL will benefit from an extensive sales network, while the partners will be able to leverage EESL’s credible market presence and high quality solutions.

Commenting about this new approach, Rajat Sud, MD, EESL said, “India has immense potential for the adoption of energy efficient products and services. Our extensive catalogue of energy efficient solutions have been indispensable in mainstreaming energy efficiency in India, and bringing the consumers into the fold of sustainability.  While, there has been considerable uptake of energy efficient solutions in India, facilitated by us, we now seek to further stimulate their adoption, by involving the private players in the energy efficiency journey.”

“Involving private players to bolster the sales and distribution chain has seen considerable success in an array of sectors. This approach can now potentially create a wider net for the distribution and adoption of energy efficiency solutions as well. I look forward to a fruitful engagement and partnership with the private sector,” said Animesh Mishra, Chief General Manager/ Head (Sales & CCPR).

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