Citizen Solar Ropes in Actor Pratik Gandhi as Brand Ambassador
Citizen Solar has appointed actor Pratik Gandhi as its brand ambassador and unveiled a refreshed brand identity including a new logo to reflect its expanding national presence and focus on trust and accessibility in clean energy.
October 08, 2025. By Mrinmoy Dey
“From being a Gujarat based company to becoming an acknowledged national name in solar panel manufacturing, that itself is an indication of its growth. This partnership goes beyond branding of the brand; it reflects the company’s growing influence in the renewable energy sector and its renewed commitment to making a real difference in people's lives with authenticity and trust,” said the company in a statement.
The new logo appears lighter, brighter, and more connected to the everyday material lives of the people they intend to influence. “It is not solely a different appearance, but a different energy carrying the same trust. For a company that has been steadily supplying high quality solar modules and turnkey solutions, the move is less about glamour and more about building trust,” it said.
According to the company, selecting Pratik Gandhi was a natural choice. His mix of humility and authenticity makes him relatable, and his journey from Gujarati theatre to national recognition mirrors values of patience, discipline, and steady growth. While his role in Scam 1992 made him widely known, it’s his grounded rise that makes people connect with him and trust him beyond the screen, stated the company.
A Citizen Solar spokesperson stated, “Pratik represents honesty, hard work, and responsibility; qualities we admire and make the foundation of Citizen Solar. We are more than a technology pitch; our mission is to inspire conversation around things that affect daily life.”
For Gandhi, the partnership goes beyond endorsement. “Sustainability isn’t optional anymore. It’s something we all have to take seriously. What I liked about Citizen Solar is that their approach isn’t only about big numbers or large projects. It’s also about making clean energy accessible to families and small businesses. That makes the mission personal.”
India’s renewable energy sector is at a crucial stage. With government backing, the industry has gained strong momentum. The focus now must be on creating more awareness, so this progress reaches people everywhere and drives long term change. Many households and small scale industries remain hesitant, obviously uncertain as to how solar fits into their everyday needs.
This is exactly where Citizen Solar feels Pratik Gandhi will make an impact. “Gandhi has a rare ability to touch people personally and authentically. For many families in cities and in smaller towns, solar energy remains a complicated idea. Once Gandhi is the voice of the brand, the thought would change from an elaborate idea to solar power becoming something familiar, practical, and easily imagined as part of their own home,” the company stated.
please contact: contact@energetica-india.net.
Pandarinath Siddineni
Tata Elxsi
Tata Elxsi’s Siddineni Explains How IoT and AI are Transforming Battery Energy Storage Systems
Azmathullah Mohammed, Senior Sales Director, Dassault Systèmes India
Neerav Mehta, Joint General Manager
L&T and Dassault Systemes Redefine EPC Project Management with Virtual Twin Technology
Anoop Anand
President – Motion High Power
Digitalisation is Key to Sustainable Energy, Explains ABB’s Anoop Anand
Ankit Mathur
Co-founder and CEO
Carbon Markets Can Transform Rural Clean Energy, Says Greenway Grameen's Ankit Mathur
Manjula Girish
Business Head, EV Charging and Photovoltaic Inverter Division
She Matters: More Women in Decision-Making Roles Key to India’s Energy Transition