CESL to Offer 1.5 Cr LED Bulbs to Rural Consumers at Rs 10 apiece under Gram Ujala Scheme

To target rural consumers and provide them high quality LED bulbs at an affordable price, state-owned EESL’s subsidiary Convergence Energy Services Ltd (CESL) has started the Gram Ujala programme. Under this scheme, CESL will be distributing high quality LED bulbs, at an affordable price of Rs 10 per bulb in rural areas.

March 19, 2021. By Manu Tayal

To target rural consumers and provide them high quality LED bulbs at an affordable price, state-owned EESL’s subsidiary Convergence Energy Services Ltd (CESL) has started the Gram Ujala programme.

Under this scheme, CESL will be distributing high quality LED bulbs, at an affordable price of Rs 10 per bulb in rural areas.

The programme has been launched by the Minister of State for Power & New and Renewable Energy, R K Singh in Arrah of Bhojpur district in the state of Bihar.

During the first phase of the programme, 1.5 crore LED bulbs will be distributed across villages of Aarah in Bihar, Varanasi in Uttar Pradesh, Vijaywada in Andhra Pradesh, Nagpur in Maharashtra, and village in western Gujarat.

CESL said that, this programme will be financed entirely through carbon credits and will be the first such programme in India.

The Gram Ujala programme is expected to have a significant impact on India’s climate change action with energy savings of 2025 million KWh/year and CO2 reductions of 1.65 million T CO2/year.

The programme will enable better illumination, at an affordable price of Rs 10/bulb. This will usher in a better standard of life, financial savings, more economic activity, and better safety for rural citizens.

While speaking during the programme launch, Minister of State for Power & New and Renewable Energy, RK Singh said that, “it is a moment of great pride and joy that we are able to find a solution that will provide affordable and high-quality LEDs to our rural population. I commend the efforts of Convergence (CESL) for their relentless work in taking the country’s vision forward. I am sure such commitment and effort will be replicated across rural areas of India.”

“This is a very important initiative based on an innovative model utilising Carbon Credits. Gram Ujala will not only give a fillip to our fight against climate change by increasing energy efficiency, but also usher in a better standard of life, financial savings, and better safety for the citizens in rural areas,” said Alok Kumar, Secretary, Ministry of Power.

Saurabh Kumar, Executive Vice Chairman, EESL said, “Despite its tremendous impact and reach, the Ujala programme could not touch every village because the rural consumers were not able to pay Rs 70 per LED bulb. With Gram Ujala scheme, we will be taking back the consumer’s incandescent bulbs and provide this high-quality LED bulb for Rs 10 per bulb.”

Commenting on the initiative, Mahua Acharya, CESL’s CEO & MD said, “I am excited to be launching this initiative for rural India. It is innovative, but risky and yet extremely important as every LED used saves money for people and reduces the need for fossil fuel usage.”

Under the programme, 7 watt and 12-Watt LED bulbs with 3 years warranty will be given to rural consumers against submission of working Incandescent bulbs.

This programme will be implemented in villages of 5 districts only and consumers can exchange a maximum of 5 LED bulbs. Furthermore, these rural households will also have metres installed in their houses to account for usage.

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