Avaada Group Launches #MissionImPossible Climate Film Ahead of World Environment Day

Avaada Group, India’s integrated clean energy company, has launched a powerful new climate awareness film under its campaign #MissionImPossible, ahead of World Environment Day on June 5.

As per the firm's statement, the campaign encourages everyone to see climate change not as a distant threat but as something we are already experiencing through rising temperatures, polluted air, and changing weather around us.

The statement further noted that the film, instead of using future predictions, data points or dramatic visuals, focuses on what people are feeling every day: discomfort, disruption and uncertainty caused by a changing climate.

#MissionImPossible aims to make climate action personal and challenge people’s disinterest and ask them to take personal responsibility. "Climate change is no longer abstract; it’s showing up in our food, our breath, and our day-to-day discomfort. It highlights how our daily choices, such as how we consume, how we waste and how we live, are shaping the future we are stepping into," said the firm in its statement.

The campaign is being amplified across digital platforms, employee networks, and media touchpoints leading up to World Environment Day, driving home the message that what they call impossible, we call necessary.

 "It is Mission ImPossible. It is I’M. It is I’M Possible," the firm remarked.

This campaign was conceptualised and initiated by Vineet Mittal, Chairman of Avaada Group, and executed by Avaada’s in-house Marketing and Corporate Communications team with the help of Big Trunk Communications, as per the firm’s statement.