Avaada Group Launches ‘Always Clean, Always On’ to Power India’s AI Era

Avaada Group, an integrated clean energy company in India,, has rolled out its new brand campaign, 'Always Clean, Always On,'  highlighting the rising need for round-the-clock clean power in an increasingly digital and electrified economy.

The campaign debuted during Kaun Banega Crorepati, tapping into the show’s massive national reach to spark a wider discussion on future energy needs.

As industries shift towards AI, robotics, data centres, and intelligent manufacturing, energy is emerging as the defining resource of economic progress. These technologies demand constant, scalable, and sustainable electricity, making power availability a key bottleneck for global growth. Developers capable of delivering large-scale, 24x7 clean energy stand to shape this new industrial era.

“Digitalisation is now the backbone of global growth,” said Vineet Mittal, Chairman, Avaada Group. “AI, automation, and precision manufacturing are transforming sectors, but behind every insight and every algorithm lies exponential energy demand. If intelligence drives the future, clean energy must drive intelligence," he pointed out.

Mittal added that the campaign reflects Avaada’s commitment to powering innovation sustainably across solar, wind, hybrid systems, pumped hydro, and battery storage. With 6 GWp operational and over 26 GWp under implementation, Avaada is positioning itself as a key enabler of India’s AI-driven digital expansion.

The campaign film, created by Leo India, follows a child interacting with an AI assistant, visually revealing the vast computing and energy infrastructure triggered by each simple query. The film culminates with a powerful narration by Amitabh Bachchan, who warns of the looming energy challenge as AI adoption skyrockets.

The message underscores a global reality: power constraints are becoming a critical obstacle for semiconductor fabs, hyperscale data centres, and automated industries. In this landscape, assured access to clean energy becomes a strategic advantage.

Avaada’s solutions, spanning utility-scale renewables, energy storage, green hydrogen, and planned green data centres, aim to meet this growing demand while supporting a decarbonised future.

Upcoming phases of the campaign will explore energy requirements across electric mobility, digital services, advanced manufacturing, and green hydrogen. The rollout will span print, digital, and outdoor platforms.