Alibaba Achieves Green Efficiency during 6.18 Mid-Year Sales

Alibaba has disclosed its latest green innovation for its annual 6.18 Mid-Year Shopping Festival, a large-scale compaign on its retail platforms including Taobao and Tmall.

June 19, 2021. By News Bureau

Alibaba has disclosed its latest green innovation for its annual 6.18 Mid-Year Shopping Festival (6.18), a large-scale compaign on its retail platforms including Taobao and Tmall. Shared for the first time, the carbon emission per order during the 6.18 sales has been cut by 18% compared to last year, highlighting the company's ongoing efforts in pursing sustainability through the adoption of green technology.

The achievement was driven by Alibaba's enhanced algorithm, which has been deployed to support Alibaba's popular retail platform with its AI features including image search and personalization recommendation. The algorithm upgrade, underscored by Alibaba's innovative machine learning technology has resulted in a remarkable reduction of computing resources while delivering optimal shopping experience.

The increased use of clean energy - such as wind and photovoltaic power in datacentres, as well as green logistics featuring smart packaging and rooftop photovoltaic power stations - have also contributed to the reduction in energy consumption.

"In addition to using more renewable energy in our cloud facilities, we are also investing in our proprietary AI technology to cut down the amount of carbon emissions from our e-commerce platforms. To make our sustainability strategy more effective, we have been working on both the back-end infrastructure and front-end application, with a mission of making the 6.18 sales a low-carbon event and achieving carbon neutrality for our business in the near future," said Li CHENG, Chief Technology Officer, Alibaba Group.

"As a responsible corporate citizen and technology pioneer, we shall be pursuing not only business values, but also social values that encompass environment friendliness and ecological sustainability. Moving forward, we would like to share our energy-efficient technology with our customers and partners, so we can contribute to a greener future together."
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