Africa Oil & Power Transforms into ‘Energy Capital & Power’

The Africa Oil & Power (AOP) has announced that it has evolved into Energy Capital & Power (ECP), reposition itself with a broader investment and energy outlook; the transformation will reflect a renewed focus on all segments of the energy value chain.

April 20, 2021. By Manu Tayal

The Africa Oil & Power (AOP) has announced that it has evolved into Energy Capital & Power (ECP), reposition itself with a broader investment and energy outlook; the transformation will reflect a renewed focus on all segments of the energy value chain – fueled by the energy transition narrative­ and supported by expanded service offerings; the launch of ECP as an investment platform reflects the global nature of the company, covering the entire energy spectrum.

The changing international investment environment, coupled with the global energy transition, is at the heart of the company’s transformation ­– recognizing a shift in the way business will be done in the future.

The new brand reinforces the company’s position as the premier investment platform to the African energy industry and beyond, and serves as an opportunity to extend its reach across the entire energy value chain.

Commenting on the development, Kelly-Ann Mealia, Chairperson of AOP, said “at Africa Oil & Power, our mission has always been to tell Africa’s energy narrative – that will not change. Yet with the events of the past year causing disruptions of seismic proportion to industries around the globe, the narrative itself has.”

Mealia further said “we are excited to reposition the company within a broader energy and investment landscape and to reflect shifting priorities in environmental sustainability, inclusiveness and energy diversification. Our vision for the future of Africa is clear and our commitment to the continent is stronger than ever; we invite the African and global energy community to join us in redefining the future of our industry.”

ECP will continue to serve as the continent’s leading investment promotion platform while targeting sustainable development across all segments of the energy value chain, including solar and wind, hydroelectricity, hydrogen, power infrastructure, hydrocarbons exploration and production, refining and petrochemicals, gas-to-power and nuclear.

The brand refresh encompasses new service offerings, including strategic communications, custom publishing or events and bespoke creative and marketing solutions for both public and private sector clients.

Following the company’s entry into both African and non-African markets, the new brand will also place a renewed emphasis on identifying and positioning foreign players as strategic partners to the continent, as well as facilitating global and intra-African investment across sectors.

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