ABB India Introduces Online Marketplace ‘eMart’ for Home, Industrial Buyers

With an aim to tap one of the fastest growing e-commerce markets in the world, ABB India has introduced its online marketplace portal called ‘eMart’ which will offer over 6,000 products from its electrification business for home and industrial buyers.

August 11, 2020. By Manu Tayal

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With an aim to tap one of the fastest growing e-commerce markets in the world, ABB India has introduced its online marketplace portal called ‘eMart’ which will offer over 6,000 products from its electrification business for home and industrial buyers.

The company claimed that this unique B2B & B2C platform will be the first of its kind in the industry, owing to its dynamic, price-transparent model.

Through this move, the company aimed to further expand its reach in untapped markets while strengthing its presence in the existing sector, maximizing the changing customer buying preferences with a seamless digital experience.

It has also partnered with authorized distributors with a digital presence pan India, and is enabling them to expand their reach by offering products and solutions on eMart for home as well as industrial customers.

Commenting on the launch of the ecommerce platform, CP Vyas, President, Electrification business, ABB India, said that “at ABB, we are committed to creating avenues that fast track the digital transformation journey for our customers and partners. The eMart is another achievement in the same direction, aiming to create a reliable yet distinct customer experience with digital solutions. It aims to build a digital ecosystem and infrastructure between the manufacturer, the partners, and the customers and provide impetus to the business climate and the Digital India program.”

Vyas further said “this platform will be another stream for business enhancement for our partner and distributors and provide the next level of customer experience.”

On this portal the customers will be able to access technical specifications as well as interactive product images for each item at their fingertips, the company said in a statement.

It further added that, customers can also select their best-suited option by referring to the product and seller reviews on the portal.

Meanwhile, eMart offers a wide range of products ranges from digital circuit breakers, contactors, Molded Case Circuit Breaker (MCCB), modular swtiches, Miniature Circuit Breaker (MCB), Residual Current Circuit Breaker (RCCB), home automation, medium voltage relays and related products.

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