Energetica India Magazine -October 2020

B rijesh P rajapati : The company has a total manufacturing ca - pacity of 10 GW with a Year on Year growth of more than 20 per cent. However, currently with the impact of Covid - 19, “The entire world is on edge with the Coronavirus epidemic, it is a very bad impact on global economy, despite, our team is available to support clients in the best possible way during these times.” Impact of the Coronavirus mostly effected our first-quarter growth due to highly impact of Coronavirus on China, where our manufacturing plant is situated in Shenzhen. Then, in India also our business affected upto some extent in second and third quarters as well. Also, we are not sure about fourth quar - ter, although, nowadays renewable sector is doing well in In - dia. The disturbance to industrial production and global trade flows and global logistic networks could be more severe due to the drag caused by the prolonged production shutdowns. WHO officials also, earlier, stated that one cannot predict the direction, duration, scope and scale of epidemic, which creat - ed an extra dose of uncertainty. Although, the work has started now, but “factories do have spare capacity and may cover up for lost exports by speeding up production. However, demand in India is lesser as compared to our previous numbers and this will have an impact on total production.” The Covid-19 outbreak has made it more difficult to achieve the targets due to the challenges of land acquisition, grid unavailability, sup - ply chain bottlenecks and a lack of project financing. In the manufacturing sector also every product depends on the raw materials or third party vendor. We also faced difficulty, during this epidemic, in procuring material on time and achieving ex - ecution timelines. Shed some light on Sofarsolar’s focus areas wrt research, innovation, marketing etc. B rijesh P rajapati : We are more focusing on product devel - opment, current model up-gradation, designing level, easily energetica INDIA- October_2020 25 INTERVIEW prompt service network technology, online data provision, in - novation and we are running with market demand new tech - nology. So we are investing more time in developing innovation work and in Research and Development, Marketing activities, sales conferences, along with participating in Expo more than 15 times in different countries in a year. We focus and market through product innovation and Development, Conferences, Webinars, Service solution platforms and also look into how we will better serve higher quality products to clients, which is also our motto. What is the market USP of Sofarsolar as compared to its peers? B rijesh P rajapati : Our unique selling proposition (USP) in - cludes: • Top 3 On-Grid solar inverter for the residential market in India and perfect choice for Rooftop market product. Local Sales - Service Support and company warehouse at Ahmed - abad, India. • Top 5 string inverter manufacture in China. • Specialized in on-grid string inverter since 2012, with wide range from 1kW to 136kW. • Leading storage solution, including AC retrofitting storage inverter and hybrid inverter. • BIS Certified Inverter. • 8 Year’s Warranty (onsite Replacement warranty). • OEM/ODM Partner First choice is Sofarsolar (No.1 position in Indian market). • Online Service Support system. • 10 GW Manufacturing capacity. What are the future investment and expansion plans of So- farsolar for the Indian market?